I have had an email signature designer design my signature in html, however when uploading to gmail, none of the images show. Cant find a reason why.

Hello, great question here. First of all you should understand that there is no 1 way and depending on who your audience is and what you sell the answer will definitely vary. A short answer however would be - engagement. Forget about likes and follows and shares are engagement, if you want to be a successful marketer you need to see engagement as conversations. The more conversations you can build around products the more you can rely on them to follow links or follow up on a request when you do make one. With that said, social media updates should be about what your followers want to see - depending on the social media - try to avoid being too pitchy on each post. My name is Humberto Valle, I have been a strategist for about 10 years now and have helped countless of entrepreneurs and businesses thrive through creative competitive strategy and marketing and I'm the co-founder of Unthink.Me. I hope my answer helps you a bit.

Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typically for top of the funnel activities you might offer something like a general whitepaper or something which describes the overall business problems that your prospects might be feeling. From there you can use a marketing automation tool to send through additional material or reminders periodically depending on how your prospects engage with you. The idea at the end of the day is to reduce that amount of direct time that a sales rep spends closing any deal by ensuring that leads have shown sufficient buying signals and are ready to purchase.

The 1st thing you should do it to identify 100 potential customers from your group to approach them and to offer them to use the platform to test it out. These people will not only give you feedback on how to improve it but also will give you testimonials for your website. The next thing to do (when you have the testimonials) is build some landing pages and to run some Google AdWords. Do some A/B testing and test different value propositions. I recommend adding some retargeting to your site so you don't lose visitors forever. When you have tested out which keywords work best, you cans tart investing more in SEO. It will take time to rank well but it's worth to start doing it early. Focus on content marketing that is related to your product and at the same time attracts and educates your target audience. Use ebook and webinars to generate leads and engage your audience. Don't forget to focus on blogging. That is really important in your type of business. Share your content on social media during the day. Use followerwonk to know when to share on Twitter and run some tests to figure out the best time for Facebook and Google+. Find influencers in your industry and connect with them online. These people will make the difference in your business. I believe in the first months you should focus on: 1. Getting feedback about your product 2. Generating leads through PPC, SEO, content marketing and social media. 3. Using your first users feedback to generate some publicity If you're looking for a more in-depth strategy for your business, don't hesitate to schedule a call for me. I'd love to learn more about what you're doing and to help you out craft the strategy that will help you achieve your goals. This is my VIP link for a free consultation https://clarity.fm/martinzhel/inbound

Pardot is the easiest to learn and then execute. Will take your team the least amount of time to provide managed email marketing & automation services to your client. Naturally you'll want to bill fixed rates.

Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedIn,. Worst case scenario, send a 'permission pass' email where you simply gauge interest and let them know you won't be emailing them again if there's no interest. Keep it very short, non-commercial with just solid information/links to web, and an easy to reply yes/no answer.