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MenuWe are launching a white label platform on Goodsie targeting small/medium size design/devs firms. Any ideas on where to start our marketing efforts?
We will offer a totally branded platform that these firms can build/manage multiple client ecommerce sites. There's really on one in our space that does this or does it well.
Answers
The 1st thing you should do it to identify 100 potential customers from your group to approach them and to offer them to use the platform to test it out.
These people will not only give you feedback on how to improve it but also will give you testimonials for your website.
The next thing to do (when you have the testimonials) is build some landing pages and to run some Google AdWords. Do some A/B testing and test different value propositions. I recommend adding some retargeting to your site so you don't lose visitors forever.
When you have tested out which keywords work best, you cans tart investing more in SEO. It will take time to rank well but it's worth to start doing it early.
Focus on content marketing that is related to your product and at the same time attracts and educates your target audience. Use ebook and webinars to generate leads and engage your audience.
Don't forget to focus on blogging. That is really important in your type of business. Share your content on social media during the day. Use followerwonk to know when to share on Twitter and run some tests to figure out the best time for Facebook and Google+. Find influencers in your industry and connect with them online. These people will make the difference in your business.
I believe in the first months you should focus on:
1. Getting feedback about your product
2. Generating leads through PPC, SEO, content marketing and social media.
3. Using your first users feedback to generate some publicity
If you're looking for a more in-depth strategy for your business, don't hesitate to schedule a call for me. I'd love to learn more about what you're doing and to help you out craft the strategy that will help you achieve your goals.
This is my VIP link for a free consultation https://clarity.fm/martinzhel/inbound
Being the owner of a web design firm myself, if you want to target design and development firms, the forums on Wordpress.Org and Drupal.org is a prime place to start marketing. You could simply get involved in their forums and put your signature to the white label platform in your signature.
For social media: Twitter, LinkedIn, and Google Plus are your best bets.
Bruce
Over the years I have been listening to professionals struggle with how to get their message out there into today’s marketplace that is interruption-driven. So much noise, so many outlets to participate in. Who has the time or the expertise to find their online audiences, deliver their value propositions and respond to inquiries?
People respond to me online mainly because I focus on two online best practices that ensure a high probability of success for any professional agenda... http://mvb.me/s/51dfd5
Understanding the white labelling is the best way to decide.
“White label business” refers to a fully supported product or service that is made by one company but sold by another. White label product definition implies that it is a “raw” generic commodity, which is consequently rebranded, customized with the company’s logo, label, and identity, and used as their own. After the company customizes the product with the feel and look of their own brand, it can begin selling the product as its own collecting revenues and share the commission with the service provider or technology. All technical issues associated with white label platform development, as well as further support and maintenance, are entirely outsourced to the white label company. As a result, the brand receives the product which is made in accordance with technical requirements set before implementation. Saving money, time, and technical platform management are not the only reasons why you might want to launch your own platform. Unlike renown franchise scheme when you use someone else’s name, White Label allows you to create a unique product, launch your own capitalization service model, and start winning the digital advertising world with it as a business owner. There is more to it, by rebranding a white label product as your own, you are reinforcing your trademark alongside with reputation. Through a partnership with a vendor, advertisers get to the market faster and provide customers with a solution immediately. Furthermore, such a solution is exceptional from the point of customization.
You can read more here: https://smartyads.com/blog/what-does-white-label-mean-in-business/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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