Loading...
Answers
MenuWe are launching a white label platform on Goodsie targeting small/medium size design/devs firms. Any ideas on where to start our marketing efforts?
We will offer a totally branded platform that these firms can build/manage multiple client ecommerce sites. There's really on one in our space that does this or does it well.
Answers
The 1st thing you should do it to identify 100 potential customers from your group to approach them and to offer them to use the platform to test it out.
These people will not only give you feedback on how to improve it but also will give you testimonials for your website.
The next thing to do (when you have the testimonials) is build some landing pages and to run some Google AdWords. Do some A/B testing and test different value propositions. I recommend adding some retargeting to your site so you don't lose visitors forever.
When you have tested out which keywords work best, you cans tart investing more in SEO. It will take time to rank well but it's worth to start doing it early.
Focus on content marketing that is related to your product and at the same time attracts and educates your target audience. Use ebook and webinars to generate leads and engage your audience.
Don't forget to focus on blogging. That is really important in your type of business. Share your content on social media during the day. Use followerwonk to know when to share on Twitter and run some tests to figure out the best time for Facebook and Google+. Find influencers in your industry and connect with them online. These people will make the difference in your business.
I believe in the first months you should focus on:
1. Getting feedback about your product
2. Generating leads through PPC, SEO, content marketing and social media.
3. Using your first users feedback to generate some publicity
If you're looking for a more in-depth strategy for your business, don't hesitate to schedule a call for me. I'd love to learn more about what you're doing and to help you out craft the strategy that will help you achieve your goals.
This is my VIP link for a free consultation https://clarity.fm/martinzhel/inbound
Being the owner of a web design firm myself, if you want to target design and development firms, the forums on Wordpress.Org and Drupal.org is a prime place to start marketing. You could simply get involved in their forums and put your signature to the white label platform in your signature.
For social media: Twitter, LinkedIn, and Google Plus are your best bets.
Bruce
Over the years I have been listening to professionals struggle with how to get their message out there into today’s marketplace that is interruption-driven. So much noise, so many outlets to participate in. Who has the time or the expertise to find their online audiences, deliver their value propositions and respond to inquiries?
People respond to me online mainly because I focus on two online best practices that ensure a high probability of success for any professional agenda... http://mvb.me/s/51dfd5
Understanding the white labelling is the best way to decide.
“White label business” refers to a fully supported product or service that is made by one company but sold by another. White label product definition implies that it is a “raw” generic commodity, which is consequently rebranded, customized with the company’s logo, label, and identity, and used as their own. After the company customizes the product with the feel and look of their own brand, it can begin selling the product as its own collecting revenues and share the commission with the service provider or technology. All technical issues associated with white label platform development, as well as further support and maintenance, are entirely outsourced to the white label company. As a result, the brand receives the product which is made in accordance with technical requirements set before implementation. Saving money, time, and technical platform management are not the only reasons why you might want to launch your own platform. Unlike renown franchise scheme when you use someone else’s name, White Label allows you to create a unique product, launch your own capitalization service model, and start winning the digital advertising world with it as a business owner. There is more to it, by rebranding a white label product as your own, you are reinforcing your trademark alongside with reputation. Through a partnership with a vendor, advertisers get to the market faster and provide customers with a solution immediately. Furthermore, such a solution is exceptional from the point of customization.
You can read more here: https://smartyads.com/blog/what-does-white-label-mean-in-business/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
What are average profit margins in Ice Cream store business?
Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is italian gelatto where you serve the ice cream without a specific measurement so your costs can vary due to the size of each portion you serve. About the brand you should focus on your unique value proposition and what kind of ice cream you are selling. We import the pastry from Italy and the fruits and milk from our country. Your ROI depends on your sales price and costs. If you focus on high market ice cream you can charge high and keep costs down.MF
-
How can I convince a client to sign up a 12 month SEO contract?
The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.MH
-
What is the most creative way to introduce myself (and therefore my service) to 100 key decision-makers without selling or pitching anything?
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.DI
-
How to promote a paid iOS app to increase downloads ?
Your best bet to get traction quickly in USA is to advertise on mobile ad networks. You may need to advertise on CPM/CPC basis instead of CPI if you have a paid app so make sure you understand your user lifetime value and watch conversion rates closely so you don't overspend. That said, depending on what your niche/vertical is, there are many other ways to market non-gaming apps.SR
-
How do you get your first customers for a consulting business?
Back when I started LinkedIn wasn't as huge as it is now. I wish it was. I didn't have a large network and those networking sessions NEVER brought me any clients. I used to go to all sorts of them hoping to get clients. There were a couple of nibbles here and there, but never anything serious. The only thing that helped was reaching out DIRECTLY to people in my target market. That meant cold calls and cold emails. I'd sell myself while thinking about their needs. Once I got a few bites I'd build good rapport by keeping in touch, asking questions, repeating back what they were saying so that they knew I was on the same page and kept my promises. If I said I'd call them back next Tuesday at 2:15 I'd do so. Eventually I built trust with them without having a network, or an insane amount of experience. Oh and the most important thing about consulting is to LISTEN. When those first clients notice that you're truly listening and you're not selling the cookie cutter solutions everyone else is trying to sell them that's when you got them hooked. You start to understand their problems, fears, and see through their eyes and not just yours. A network will help, but in the beginning just good 'ol salesmanship will get the ball rolling.JC
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.