We will offer a totally branded platform that these firms can build/manage multiple client ecommerce sites. There's really on one in our space that does this or does it well.
The 1st thing you should do it to identify 100 potential customers from your group to approach them and to offer them to use the platform to test it out.
These people will not only give you feedback on how to improve it but also will give you testimonials for your website.
The next thing to do (when you have the testimonials) is build some landing pages and to run some Google AdWords. Do some A/B testing and test different value propositions. I recommend adding some retargeting to your site so you don't lose visitors forever.
When you have tested out which keywords work best, you cans tart investing more in SEO. It will take time to rank well but it's worth to start doing it early.
Focus on content marketing that is related to your product and at the same time attracts and educates your target audience. Use ebook and webinars to generate leads and engage your audience.
Don't forget to focus on blogging. That is really important in your type of business. Share your content on social media during the day. Use followerwonk to know when to share on Twitter and run some tests to figure out the best time for Facebook and Google+. Find influencers in your industry and connect with them online. These people will make the difference in your business.
I believe in the first months you should focus on:
1. Getting feedback about your product
2. Generating leads through PPC, SEO, content marketing and social media.
3. Using your first users feedback to generate some publicity
If you're looking for a more in-depth strategy for your business, don't hesitate to schedule a call for me. I'd love to learn more about what you're doing and to help you out craft the strategy that will help you achieve your goals.
This is my VIP link for a free consultation https://clarity.fm/martinzhel/inbound
Being the owner of a web design firm myself, if you want to target design and development firms, the forums on Wordpress.Org and Drupal.org is a prime place to start marketing. You could simply get involved in their forums and put your signature to the white label platform in your signature.
For social media: Twitter, LinkedIn, and Google Plus are your best bets.
Over the years I have been listening to professionals struggle with how to get their message out there into today’s marketplace that is interruption-driven. So much noise, so many outlets to participate in. Who has the time or the expertise to find their online audiences, deliver their value propositions and respond to inquiries?
People respond to me online mainly because I focus on two online best practices that ensure a high probability of success for any professional agenda... http://mvb.me/s/51dfd5