Question
Hello, we are in the SaaS business/cloud contact centre business. Our clients are various - small or enterprises who have 5 to 3000 agents.
Our current sales channel is classic: a salesman looking for new leads and then going to meetings for the software demonstration, then trying to close the deal.
This is time consuming and takes time to scale because we need to find and prepare new salesmen.
Are there any other effective distribution channels to sell SaaS product?
How about internet marketing?
Thank you.
Answer
There are many ways to do it.
One way to do it through more of a "growth hacking" method is to create a profile for your target customer, then build your own proprietary database of target customers by scraping data online.
Once you have contact info added to your database, you should be able to effectively build out a direct marketing strategy using a marketing automation tool such as www.close.io to help automate a high volume direct sales effort.
This will be the most cost effective strategy, but there are many other ways to do it too if you have a budget for customer acquisition.
