What is the best elevator pitch for a website that houses employee productivity tools?

I heard of a startup that recently launched called http://sketchdeck.com that has become pretty popular for fundraising decks. Happy to do a dry run of your pitch with you in a call.

It depends how clear your idea value is without it, or with a rough one, or mock ups vs polished. There are a few goals you are trying to conquer with a prototype, overall its about concept clarity and valuation. 1. customer/investor acceptance: "i want that" 2. customer feedback: "you should change that" 3. investor valuation: "wow, you are that far along" vs "its just an idea" Without more details only you know what it will take to get the right clarity to the customer and investors to answers on above.

No. My $0.02 is that you're over-engineering a solution to a problem that just isn't that painful to most people. And besides which, you kind of snooker yourself from a customer perspective. As a frequent flier, I always travel light. So you're not targeting the frequent flier. You're targeting the very occasional traveler who isn't aware of these weight restrictions. The idea that they are going to discover your app prior to traveling and then remember to use it every time they travel feels like a really big stretch to me. Happy to talk to you more about how to do effective customer development and validate/ideate your ideas.

Hi, Your question is super long, not 100% clear, and your attitude is negative. Not the best approach if you need assistance from people. In any event, I help train people to give investor pitches and to be public speakers/lectures. I also teach entrepreneurship at a university and give guest talks. I'm happy to give you a free 15 minute call to try understand your needs and your products/services. After the initial call, if I have any valuable advice, we can schedule another short paid call. I've successfully helped over 300 entrepreneurs and would be happy to try and help you. Be positive, positive things will come to you. Good luck

You've been doing all the right things, so you're on the right track. Not sure what you mean by, "launch the idea" though. You can't start selling it until you have an MVP (Minimum viable product), and it doesn't sound like you do. Your next steps are to make an MVP and deploy it to people with the appropriate personas you identified in your previous user research. Your MVP, and defined personas will most likely be iterated as you do subsequent testing, that's normal. In order to get people to test out your MVP you don't necessarily need a website or promotional video, but they may help in the recruitment of testers if needed. Nobody other than the people you solicit as testers are going to see the website, so don't worry about that. You don't have to be very secretive, but if you want to be cautious, you can ask if anyone wants to test your MVP (on forums, etc.), and describe it in general terms (i.e. just describe the problem it solves, and maybe generally how). Then for all the people that are interested you can give them the details and show them the device (or whatever it is) and see if they're still interested. You should have all your solicited testers fill out pre- and post- questionnaires which will help you quantify optimal personas, the functionality of your product, approximate price people might pay for it, etc. I've done many of these myself, and also helped lots of other people design them, analyze the results, and iterate their MVP based on the results. Let me know if you'd like any help, or if you have any questions relative to the specifics of your product. best of luck, Lee