Question
Hello all!
We want to install some kind of growth hack referral model to our new project similar to groupon - online ecommerce web where users group together and get huge discounts if the goal is reached. Our products are Fashion clothes. We can offer 70% off retail prices.
Our thoughts:
1) Let register with Facebook only.
2) We make a very simple way to invite facebook friends to our website. (don't know how to make it super simple yet)
3) We give a referral link to the user and he can share it for 10% discounted products with his friends.
4) if the user's invited friends buy, we give him additional 10% discount or $30 in cash to spend.
Questions:
How can we make this work?
What would be the best way to engage users?
Which model is better: 10 percent for the user and his friends or a fixed amount of $30?
If anyone has experience on growth hacking, let me know and we can schedule a call.
P.S. a good source of info about growth hacking would be much appreciated.
Thanks!
Answer
You're onto something applicable here as far as growth hacking goes. However you need to be more aggresive with your offerings.
For example, what you listed is more or less common practice for a lot of firms - yet doesn't make it GH nor will it actually make it a must for users to act on it.
If you however add to the offering making it 30% or 50% or FREE for an added number of invites that could be leading you towards GH.
Limit a feature that is of value and offer it for free to those who successfully get 1 or more friends to become customers. etc.
