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Business Development: How do I find the target audience for my website and mobile app to increase traffic and downloads ?
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Shivadhar Soma, Sales & Strategy Consultant, Mentor, Entrepreneur answered:

First things first. I must appreciate that the website has good content.

You should ask yourself the purpose of creating this website. Information is now available all over the place. Right from individual portals to the Feedly, Mashable, Newsify and Pockets of the world. How do you want to differentiate yourself? What do you think is your strength? What has worked for you or your company in the last 3 quarters?

Many answers lies in the purpose of the company, which only you can answer. Do you know who the target segment is? If your TG is young startups, offer them content that addresses their initial / teething problems. If your TG is startups in Growth phase, help them with content on building operational efficiencies, right hiring, employee retention, customer delight, building organisation culture, how to get the next funding, etc.

The world is moving from Content to Context. We are worried with Information Overload. So, help them to find relevant content at ease. Any amount of information is of no use if they don't relate to it. It becomes another news paper, which is anyways a crowded market.

My intent is not to give you a solution, because the right answer lies within you. My idea is to help bring that out for you. Hope this will be of some help to you.

Regards,
Shiv.

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