Loading...
Answers
MenuHow do I find the target audience for my website and mobile app to increase traffic and downloads ?
I have a website which provides news on technology and startups from around the globe, but I am having difficulty finding the right kind of people who will be interested in my content. I have already tied up with Start up communities from different cities in my country and share my content on their Facebook pages. I have also entered into similar content partnership with Entrepreneurship Cells of reputed colleges in my country. I have approached many prominent and not so prominent print media houses for content partnership, but have been turned down. What more can I do ?
Answers
First things first. I must appreciate that the website has good content.
You should ask yourself the purpose of creating this website. Information is now available all over the place. Right from individual portals to the Feedly, Mashable, Newsify and Pockets of the world. How do you want to differentiate yourself? What do you think is your strength? What has worked for you or your company in the last 3 quarters?
Many answers lies in the purpose of the company, which only you can answer. Do you know who the target segment is? If your TG is young startups, offer them content that addresses their initial / teething problems. If your TG is startups in Growth phase, help them with content on building operational efficiencies, right hiring, employee retention, customer delight, building organisation culture, how to get the next funding, etc.
The world is moving from Content to Context. We are worried with Information Overload. So, help them to find relevant content at ease. Any amount of information is of no use if they don't relate to it. It becomes another news paper, which is anyways a crowded market.
My intent is not to give you a solution, because the right answer lies within you. My idea is to help bring that out for you. Hope this will be of some help to you.
Regards,
Shiv.
Before you start looking for the people who will be interested in your content, you need to define very clearly who these people are. Once you have a specific picture in mind in terms of both demographics (age, gender, location, education etc) and psychographics (values, interests, lifestyles, etc), it will be much easier to work out how to reach them.
In coming up with your business idea in the first place, you presumably had an ideal user in mind. What specific problem are you solving with your website? What do you know about the kind of people who experience this problem? Where do these people spend their time? What might be the barriers for these people to try your service and how can you overcome those barriers?
A detailed understanding of your ideal user will allow you to identify the communities, social networks, and so on that you need to target in order to get your message in front of these people.
When it comes to content partnerships, I would encourage you to think about “what’s in it for them?” How can you pitch your idea in a way that demonstrates the value to your prospective partner? If you can nail the “so what?” then you’ll be creating a pull demand rather than just pushing.
Get in touch if you’d like help with clarifying who you’re actually targeting or, once you’ve done that, how to reach them!
Related Questions
-
Where can I find programmers willing to join a growing mobile start up for equity only?
You won't find anyone worth adding to your team willing to work for equity only, no matter how compelling your product and business is. The realities of the talent market for mobile developers anywhere is such that a developer would be foolish to work only for equity unless they are a cofounder and have double digit equity. Happy to talk about hiring and alternatives to full-time hires.TW
-
My startup just failed. What could I start to "immediately" generate $1,000/mo?
The quickest path to cash is almost always consulting. Be very specific about what it is you can offer. Don't just offer "business consulting". Find a niche and serve it. Reach out to your network, including friends and family and ask if they need or know of anyone who might want to hear about what your consulting has to offer. That will be way faster than trying to go at it from scratch or cold calling. If you call 100 people in your network this week, you will have a consulting gig within 3 weeks. Good luck, and let me know if you'd like advice on entering a digital marketing/lead generation consulting niche. I've grown from zero to $8,000 of monthly recurring payments in the last 40 days! DaveDR
-
How do you get your first customers for a consulting business?
Back when I started LinkedIn wasn't as huge as it is now. I wish it was. I didn't have a large network and those networking sessions NEVER brought me any clients. I used to go to all sorts of them hoping to get clients. There were a couple of nibbles here and there, but never anything serious. The only thing that helped was reaching out DIRECTLY to people in my target market. That meant cold calls and cold emails. I'd sell myself while thinking about their needs. Once I got a few bites I'd build good rapport by keeping in touch, asking questions, repeating back what they were saying so that they knew I was on the same page and kept my promises. If I said I'd call them back next Tuesday at 2:15 I'd do so. Eventually I built trust with them without having a network, or an insane amount of experience. Oh and the most important thing about consulting is to LISTEN. When those first clients notice that you're truly listening and you're not selling the cookie cutter solutions everyone else is trying to sell them that's when you got them hooked. You start to understand their problems, fears, and see through their eyes and not just yours. A network will help, but in the beginning just good 'ol salesmanship will get the ball rolling.JC
-
What is the best way to write a cover letter to an early-stage startup?
Better than a cover letter is to actually proactively DO something to help them. It'll show them not only that you've researched them, but you're passionate about the startup and worth bringing on. A man got a job at Square early on for just making them a marketing video on his own (back before they had one). Since you're a web designer, design a stellar 1-pager that's targeting their message to a particular niche. Something they could use on social media or something. If they're like most startups, they're not interested in reading cover letters. They're interested in passionate individuals who can add value to the organization.AS
-
What are average profit margins in Ice Cream store business?
Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is italian gelatto where you serve the ice cream without a specific measurement so your costs can vary due to the size of each portion you serve. About the brand you should focus on your unique value proposition and what kind of ice cream you are selling. We import the pastry from Italy and the fruits and milk from our country. Your ROI depends on your sales price and costs. If you focus on high market ice cream you can charge high and keep costs down.MF
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.