I'm working on a character line. We have copyrighted characters and multimedia featuring them...songs, videos, books.

You know what else we have? Corporate sponsors.

Are the wheels starting to turn?

If you're a toy manufacturer, you get into the action figure business because you want to sell the toys you make.

If you're not a toy manufacturer, then you get into the action figure business to license content and characters to help other organizations promote their agenda to consumers.

Publishing is a tool but should not be your focus.

To discover who your characters are in line with, and how to market to them, let's book a call.