I know very little about the toy market. I've thought about trying to create a graphic novel or book to introduce the characters first, but know very little about the publishing market. I have some ideas around distribution channels for the characters but no experience sourcing and/or developing a line of toys. Any advice is welcome!
I'm working on a character line. We have copyrighted characters and multimedia featuring them...songs, videos, books.
You know what else we have? Corporate sponsors.
Are the wheels starting to turn?
If you're a toy manufacturer, you get into the action figure business because you want to sell the toys you make.
If you're not a toy manufacturer, then you get into the action figure business to license content and characters to help other organizations promote their agenda to consumers.
Publishing is a tool but should not be your focus.
To discover who your characters are in line with, and how to market to them, let's book a call.
