Branding. Present yourself as the glossier, clearer-spoken, upscale, trusted option.

I'd emphasize 4 aspects:

(1) Brand Name / Domain
(2) Written Copy
(3) Visuals (website graphic design, print media)
(4) UX / UI (website layout / functionality, mobile app)

I can help with the first two.

You may think this is all voodoo. But, in practice, most people don't really shop around to check each and every price tag. We're not that thorough. Midway through, we settle on something that seems fair-priced and trustworthy.

Which company do we choose? A brand we recognize or which seems reputable. How can we tell? Name. Pictures. Text. It's a snap judgment. We care about our time. We want to avoid risk. Provided the price isn't egregious, we go with the 1 that appears like a safe bet.

Don't know what domain name your website is using. If an upgrade or rebrand makes sense, then we can it over.

Also, if the written copy on your landing page, in ads, or brochures is weak, then we might take a look at it.