How can you drive traffic to a website? I see a lot of referral traffic, how can I make the bounce rate go down?

Hey! That's a great question and of course there are many answers but I'll give you my two cents based on my expertise and hope it will help you on your way...

If you want to drive traffic the fastest way possible, you can use various paid methods like Facebook Ads or Google Adwords.

They are both very good tools and the cost per clic is quite low compared to other traditional methods of getting "eyes".

I prefer these methods when starting out because SEO can take a long time and effort, while paid advertising can get you in front of the right people. You can choose specific demographics by age, interests, behaviors, etc and show your work to people who may actually be interested.

It is important to have a purpose for all that traffic: think about how you are going to convert them to customers (ideally that is what you want). Then create a way for them to convert on your site. ONLY then, pay for traffic.

As far as SEO goes, it is good to do it anyway because you'll reap the benefits later. Make sure you create quality content that people actually want to consume (read, watch, listen to, etc).

I hope this helps, let me know if you need additional assistance.

Your SEO and key words aren't the problem.

Let's assume that you did your homework right and you selected the appropriate keywords and the appropriate channels... Once they get to your final link destination of choice you have to get them to do what you want.
For example, a bounce rate refers to the first home landing page of a website. If you cannot get your visitors to navigate to other parts of the website (aka other pages) your bounce rate will be high.
What you need to do is do your homework on how to properly design and create copy for the website or hire people like us to help you do that for you. Is a matter of tweaking, like having a/b test pages to see what works... You have to continuously have the right content for the same targeted audience as you "walk" them through your sales funnel. If your copy/value prop is not coherent and reinforcing at each step you will lose them.

Content...content...content. That's the key to getting traffic for any website. By content I mean you should focus your energy on long tail keywords and write descriptive posts (1500+ words) for them.

When people land on your website offer them something valuable in order for them to opt-in and this will reduce your bounce rate drastically.

Use a software like OptinMoster, Bloom for Wordpress, Leadpages etc. to design your opt-in. These softwares are designed to reduce your bounce rate.

If you would like to learn more and get an evaluation of your website, come up with a content plan and more please book a a call with me and I will be happy to discuss with your further.

Quality information on each of your pages is king.

I am not trying to sell you on calling me. Really, I am pretty busy with my businesses and consulting. However, I need more info before I could have a greater impact in helping you.

Ask, Ask, Ask, then Ask again.

Bonus:
Here is $10,000 worth of information for free and in a nutshell.

Concentrate on the 3 M's. There are actually 7, but 3 will do for now. These are Market, Message, and Media. They come in that order.

Who is your target market (customer, clients, buyers, users, etc.)?
Tailor your laser focused message for this target market.
What is the best media mix to get your message to that market?

Here's what you do...first, make it an offer that is so incredible that they cannot resist. Secondly, do all the work for them. Make it so easy to make the purchase now that they can do it virtually without effort. Thirdly, give them an incentive to act right now. Fourthly, offer an almost unbelievable guarantee. Fifth, offer a bonus for acting now. There are many other incredible steps, but these steps should help the novice to the professional sell anything.

Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. They are one and the same. Don't get off track, what we call digital marketing selling is just selling in print. And that has not changed since Cluade Hopkins wrote "Scientific Advertising." Really long before he wrote the book.

The secret to success: I have had the pleasure of knowing and working with some of the biggest names in business, celebrities, actors, entrepreneurs, business people, and companies from startup to billion dollar operations. The number one reason for their success is doing what they know and love while doing it in new, creative, and innovative ways.

Ask, Ask, Ask. Have thick skin and learn from each "mistake." In a short while, the market will tell you what you need to do and who and what you need to ask. But get started now even if that just means asking a contact on LinkedIn.

While you are thinking, think big and think of something at least 1% better, newer, or different. And being cheaper is not a winning strategy.

Make decisions quickly and change decisions slowly..unless you are actually going off a cliff.

Remember these two 11 letter words...persistence and consistency. They are two of the most important tools ever invented.

Treat everybody you talk to and everybody you meet (including yourself) like each is your number one million dollar customer.

Bootstrap when possible and reasonable. Read "How To Get Rich" by Felix Dennis. Or better yet just remember the camel's nose in the tent story.

However, sometimes you just need to make a deal.

Listen, in any business you have to take some chances and some risks. Make sure you don't need a license and go for it. Remember, timid business people have skinny kids. Paraphrased from Zig Ziglar.

Best of luck,
Take massive action and never give up.
Michael

Michael Irvin, MBA, RN