Facebook is a place for people to wander... (1.4 Billion of them)
Fortunately for you, Facebook keeps tabs on particularities of each and every person, for instance:
- Demographics (age, sex, location), interests (products, brands, coffee shops), behaviors (purchase habits, online activity, travel), and the list goes on.
You can literally create a "model customer" and tell Facebook to show your ads exclusively to people like him/her.
But the magic really comes in when you take advantage of all the tools and measure your clicks, conversions (sales, registrations, etc), and optimize your ads to get more!
Then you can even recover "lost" customers by showing ads specifically to those who abandoned your cart, or visited a specific product page. (Or upsell to those who did purchase!)
All these things and more can be done with Facebook and I've taught hundreds of people how to do it themselves.
After my first book on the topic became a Best Seller, I've dedicated my time to show small business owners and entrepreneurs how to grow their businesses with technology that can be measured.
Stop wasting your time with hopeful advertising. Start targeting your ideal customers directly, and have a way to optimize all your efforts.
Are you looking to get more leads and sales?
What are you waiting for? Book a call and I'll get you on track in no time!