I have setup a new company for online marketing and web development services and have very good team of experts. I need to get a good start but it's hard to establish trust with clients as a new company. What are good ways to quickly establish trust with potential clients?
immediaC has built and deployed more that 3000 website and mobile apps since 1998.
Here are a couple of ideas for you to establish your credibility and built trust fast:
1 . Go do some pro bono for your favorite charity or non-profit. (We work with the local theatre, a few non-profit sports clubs and a food bank.)
2. Your own website's speaks volumes about your ability. Make sure it totally rocks.
3. While your teams previous work might not be part of your company's official portfolio, you can talk about their specific industry experience and success.
4. Work your networks. People buy from people they trust. Virtually every company out there is concerned about their online strategy, and how to be effective online. It is overwhelming for many businesses. They want a trusted expert. The people you already know, and the people who already know your team, are the easiest to establish trust with. Start with them.
Happy to do a call with you if you like.
The thing that has worked for me as a relatively inexperienced online marketer and designer, has been sharing the success I have had building my own personal brand.
It shows that I not only talk the talk, but also walk the walk. I have a hard time trusting people who are in SEO, Inbound marketing etc if they are not visible in search themselves or represent something online that makes me think they are capable of doing the things they tell me they can do.
Furthermore, when I first started out, I would build fake websites and just make up work to put into a portfolio. Sure the clients are fake, but the quality of work is not and that is what the buyer really wants. Honest insight into what you can actually do for them.
Hope this answer helps. Let me know if you would like to talk about it further.
I work with a lot of agencies and companies on this very matter. Look not to "quickly establishing" trust as you will not get it, but focus on maintaining their interest and building trust as you work with them.
The most important factors in hiring an agency is price per output. If you can arrange a concise summary of 1) who you have worked with, 2) why they hired you, 3) what services you provided, and 4) the duration/outcome you will have a much better chance of explaining your company.
The most important part of client acquisition for new agencies isn't trust (they haven't worked with you yet), but educating the client on what you are.