Loading...
Answers
MenuWebsite Re-designing Advice
Answers
I personally prefer the second two. That being said, given ghat 25% of your leads come through your website you may want to test each variation to make sure your users respond well to the new design. You should also check how much traffic you're receiving from search engines and prepare for a drop in traffic after launch. If January is a busy season for your business, it might not be the best time for a full redesign. Will these new designs be responsive? I would make sure your new site is mobile friendly.
Honestly, one doesn't really look any better or worse than the other. They'll do just fine. Just make sure you have a web marketing helping you with the transition from the old site to the new. If you don't do it right you can lose a lot of value that has been built up over time.
I personally like this one: http://readysolution.info/marketquotient/index.html
I do design evaluations for my team and i really don't see what is wrong with your original website. If 25% of sale come from the site that is a very very good % to have. The remainder should be focused on sales support and landing pages to increase that turnover on the website.
Instead of changing the look of your website you could have gone (and still should do) with landing pages created specifically for certain demographics, promoted to them and doing a/b testing. Each landing page would ultimately become another selling tool.
Going back to your other pages, be careful of going with that is trending in design. Almost everyone new to websites is creating websites that have 'infinite scroll' layouts with circles for data, etc. Your original website looks professional, full of info which is good for your industry, and clean. The others are beginning to look trendy, run of the mill 'theme' website with too much going on that distracts away from the content data which should be your top priority.
What I would have done is simply enhance some of the categories and sections you have in your original website to drive eyes to certain areas, increased clicks and lowered your bounce rate.
But if I had to reluctantly pick one I would go with: http://readysolution.info/marketquotient/index.html
Good morning,
I'm not a graphic webdesigner, I'm a marketing person and based on my experience I would not change the website, but:
1. focus on bringing more people: you already have a good conversion rate, keep that and increase the absolute sales instead by bringing more visitors
2. making sure you define 3 max 4 target groups with specific needs you can fulfill, and focus on articulating your benefit in a way that it's irresistible to each of them
1 and 2 are very much linked and I can help you with both, if you are interested :) Looking forward talking with you soon,
Serena
I would point specifically to the stage where you create the site map about the whole thing. Why is this stage important you may ask? This is because the web templates make it easier to create layouts quickly, saving a stage in the process, unlike recent history whereby page layouts are created by graphic designers in Photoshop, or other graphic design software, then handed to the Web Developer to try to emulate.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
My business offers two different types of services. Should I combine them in one webpage, or create two?
Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.PK
-
What is the best platform to create a member based CMS website? (e.g. Squarespace)
Most of my friends use www.wordpress.org and http://member.wishlistproducts.com/ to create their membership sites. Hope that helps.DM
-
How can I convince a client to sign up a 12 month SEO contract?
The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.MH
-
What tools do designers use to produce usage animations when a mobile app is still in infancy (i.e., mockups, composites, prototyping)?
I second invision for showing quick online prototypes, but for something more versatile, i use AxureRP (www.axure.com) . The ability to build a sketchy wireframe or a pixel perfect app is amazing. I love it. Great for mobile gestures and animations. Go check it out - they offer a free trial. Contact me if you want more info but they have awesome tutorials on the site. I taught myself everything.DH
-
How do you build a high traffic niche website?
Obviously, no 2 situations are alike; and multiple factors affect any outcome. Practically, the number of answers is infinite. But one factor I've looked at intensively, full time for years is the role played by the brand name and/or the site's domain(s). Think of doing business -- online or off -- as moving along a path. Some paths are rocky or go through quicksand. Others can be made straight and smooth. Obstacles can be cleared, or the surface may be lubricated. For most niches, you'll see brand names / domains that add friction -- friction that is compensated for by extra marketing inputs ... effort or money. Suppose your niche were nicotine patches. Well, ideally you might own NicotinePatch(es).com to simplify brand recognition, add trust, increase click-through rates, and so forth. Traffic can be built up without an exact-match domain. No doubt about that. Still, not all domains / names perform equally well online or in the minds' of an audience. Answers aren't always so clear cut. However, since the internet is built on domain names, domains and names are worth evaluating very deliberately.JP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.