What is a good 7 day retention rate after signing up for a social shopping startup?

Hi, I'm Rodger Stephens, and I'm a business performance expert, growing businesses for the last 25+ years. Here's a few suggestions to help your business to grow...the method is simple, but unchangeable... 1) Find out what $$ you can allocate to bringing in new members. Having $100k in revenues is great, but your income statement/cash flow statement probably tells you the cash available for marketing is actually less. 2) Using the $$ you've allocated, find out what marketing methods and means are available to you. This is a situation where the dollars drive what marketing options you have available, so be sure to determine your budget first. 3) Methods of marketing may be: A) Small $$ -A client referral program - flush out the details for how to ask your clients to bring in people they know. Offer them something to make it attractive for them. It doesn't need to be expensive. Perhaps a seat in a class/meeting or two. Other offerings of thanks may be attractive also. - Online advertising or pay-per-click (PPC) can have big results. Budgets are set by you, so you can control your costs. Google Adwords/PPC is king here. - Hold an open house and promote your business to new/interested people. When they arrive, be sure to collect contact information so you can market to them later. Attract attendees by using the client referral program, online ads or pay-per-click. B) Medium $$ - Join your local chamber of commerce. They often allow members free or reduced price advertising through their website and events. A few hundred dollars per year is usual for costs here. Other of their offerings will allow you to spend more $$ to put your company in the spotlight at events or as an annual sponsor. This can be anywhere from a few hundred dollars to many thousands. C) Big $$ - TV advertising could be successful for you because all people are potential meditation practicers. This can be an expensive proposition, but the exposure could be very large, especially if you are broadcasting in a major metropolitan area. Costs involve producing a commercial and paying for advertising airtime. There are companies that specialize in packaging commercials and acquiring airtime for you. Look for small to medium sized marketing firms that include these kinds of services. Your commercial could also be offered through online video means for no airtime costs. For online video, Google/Youtube is king. Other means and methods are available to you, however, I'm leaving many off the list as they may be ruled out for your particular use. Be sure to set goals by the number of members you need. When you hit your goal for new members, think about resetting your goal to get more if that's still an option given your capacity. Best of Luck to You, Rodger Stephens, CPA, CGMA

I've lead the marketing team for 3 VC funded startups that all successfully acquired customers en mass, but along the way I've certainly observed a fair share of startups that failed due to inability to acquire customers fast enough. Here are some common reasons startups fail: 1. They incorrectly think their product is so good that the customers will just show up and pay 2. The product is "cool" but doesn't solve a pain that valued in the market 3. Users like the tool enough to beta it for free but not enough to actually pay for it 4. Company acquires customers but the lifetime value to customer acquisition cost isn't sustainable, or requires such scale that the company never gets there 5. Most companies waste a ton of money on Adwords until they realize they should hire an expert 6. Startups acquire traffic but can't convert it into repeat purchases or usage 7. The market just isn't big enough 8. There's another solution that is more compelling There's a ton of other reasons too. If you're having trouble acquiring customers, feel free to give me a ring. Happy to chat any time.

1. Export a list of "other contacts" from gmail, linkedin connections, Facebook friends, Twitter followers, etc. 2. Call & email everyone (personally if possible) and ask them directly if they need your help. 3. Ask for a referral from everyone that buys. 4. Get a success story written about YOUR CUSTOMER that mentions you in as many blogs, magazines, etc that you can. 5. Write a blog with suggestions and ideas that genuinely help your prospects. 6. Figure out why other businesses related to yours would WANT to promote you to their audience. And then pitch.

Did you know that having an fancy expensive website doesn't do it either...I mean you can pour thousands of dollars into a website... but without traffic, it wont be worth it... Find you target demographic.. Schools, Community Centers etc... and go old school... HANG UP A FLYER!.... that will get you going... if your product is awesome... the organic word to mouth method will get you students... So two things.... do not be afraid to go OLD SCHOOL... and be sure that your product is of quality...

Lot of ways 1. Target their fans on facebook - if they are big (20k+) you should be able to select them as an interest 2. Bid on the same keywords as them on adwords search and/or display - this requires some technical chops but there are ways to find your competition's placements. If you can get there and present a better ad and/or outbid them, you can get the clicks they are used to getting. 3. Find where their customers are spending time online - another thing that will take some chops but you can find out what blogs, facebook pages, etc your competition's fans are looking at and get in front of them there. This is an indirect method. Most of the other options you will have are some variation on that theme. Make sure you have a way to stay in front of them (like retargeting or email marketing) if you want to make your investment go as far as possible! Good luck