10 yrs of experience: hands on paid search (large budgets), web analytics implementations (google/adobe) and pretty darn good at all things BI (SQL, Tableau, some Python stuff).
It's like drinking water. Implementation, data strategy, data usability, high level analysis, deep dives, etc...
Original adopter of Tableau Software.
Manage 7 figure ad budgets, been certified in Google AdWords since 2006.
Wearing white stripes
7-days is difficult without knowing the vertical and whether there's a web to app crossover and unified customer definition, but I'd say 10% would be incredible.
You can try setting up a ACE (adwords campaign experiment) where you take your 'tried and true' exact/phrase match terms and then triple the bid.
See what happens to your ROI. https://support.google.com/adwords/editor/answer/1399246?hl=en
Honestly though, if the campaigns were running well and ROI only improved by cutting...you're projection is really an imaginative narrative.
Also - I'd try to find your cost per new customer, provided you're single channel and have a good working customer definition.
Trust, ad spend credits, potential access to content to fuel thought leadership content development. If you have bigger accounts you may get access to adwords pilots/betas.
Jeff is very knowledgable. He probably saved several hours or even days of research with the advice he gave me in our 30 minute call.
Jeff is a true subject matter expert, a straight shooter and an honest dealer. In the SEO and web-optimization world it is really hard to cut through the hype and fluff and know you'll get bang for your buck. But Jeff delivers exactly that. Connect and meet this chap, if only to get an honest appraisal of what is possible and realistic for you to expect. Certainly glad I did.
Jeff's no-nonsense approach and passion for his profession is second to none. His ability to think outside the box and deliver amazing ideas on a daily basis is truly uncanny. Jeff is one of the smartest people I know and his expertise and experience are one of our company's greatest assets.
I am proud to have worked with Jeff for close to a year now and the insights he has been able to deliver to both our team and our clients continue to amaze me. He is a rarity, a true analytic talent, and an invaluable thought-provoking strategist.
I worked with Jeff, and needless to say, he is one of the best web analytic specialists I have ever met.
Jeff is a highly competent and talented internet marketing and analytics specialist who truly understands the unique needs and goals of the clients he works with and what it takes to achieve them. He is a true professional and it was a pleasure to work with him.