What software I can use to record video presentations?

Hi, Walter here. Assume I am your potential customer. I see your website because I am searching for related power industry information. I am in the searching stage, not ready to buy. No idea about your company reputation, nor have and idea of who you are. The Know, Like and Trust factor is missing. Hard to be your customer in the above circumstances. If you ask me to pay a subscription fee to access the information I am looking for, I will look some place else. --- Here is my answer: 1. Need to build up you and your company to your potential customers. a. Tell your Avatar, that's your target customer. your story on how and why you are solving their particular problem in a video, a free video story. b. Include a call to action in the email, mostly providing more updated information on the matter by email. So you are requesting the potential customer email (Opt-in) c. Once you received the email, send a comprehensive, value loaded email with things as: Infographic with statistics about your avatar problem and pointing toward your company on how to solve it. Add a video following up to the one on the Opt-in form where you got the email to start with. Remember it takes and average of 7 presentations for a sales conversion. So present the opportunity to take action every time you send and email along with value. You are building TRUST by stepping on the customer shoes and helping him up. So you will have to Opt-in options on all you emails out. Once to subscribe to your videos series and one for a survey to closely identify the customer problems and desires. Today's marketing is about story telling. Follow up with powerful value to them and build up you email list. There, in the mailing list is where your power is. That's you sales pipe, the communication channel to build your relation to your potential customer and convert them to customers when the Know, Like and Trust is build. My friend, MERRY CHRISTMAS AND HAPPY NEW YEAR!

I have created numerous educational videos, sales videos and hosted hundreds of webinars. I would recommend checking out the National Speakers Association, of which I am a member, at NSASpeaker.org. If you are on a shoestring budget, you could try fiverr.com - but approach cautiously as it is mostly amateur talent. If you would like to discuss this further, or get some personal referrals, give me a call. I offer a free, 30 minute call to first time clients. Use the link below. https://clarity.fm/kevinmccarthy/FreeConsult Best regards, Kevin McCarthy www.kevinmccarthy.com

Great question. I think you'll find that most video production companies are "reputable" however the bigger question is what kind of quality do you want and what is your budget? Having been a creative and video director for 20 years, I've seen budgets from $1,000 to $100,000 for videos, for widely varying types of projects. For a simple explainer you are looking in the realm of $500-$5000 depending the on quality and customization. There are places that charge more and do amazing work but those companies are typically creating work for bigger brands. Hope that helps.

In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conversion rates of marketing qualified leads (MQLs) #s, time, and conversion rates of MQLs to sales qualified leads (SQLs) #s, time, and conversion rates of SQLs to opportunities #s, time, and conversion rates of opportunities to sales Customer Success Metrics An ARR SaaS business may have a guaranteed 12 month customer lifespan, but that doesn't guarantee the customer actually uses the product and won't churn at renewal time. Measuring product usage will help you discover patterns that cause churn, increase the perceived value of the product, and improve the customer experience. Financial Metrics Each Reporting Period (I'd recommend monthly) look at Values & Rate of Change Customer Acquisition Cost Average Value of a Customer look at Values, % of total, & Rate of Change Revenue from New Subscriptions Revenue from Renewal Subscriptions At the early stage, businesses will see new Subscriptions significantly outpace renewals. As the business matures, the % of total ARR from New Subscriptions will begin to decline, assuming churn rates are good.

SaaS is the way everyone seems to be going these days, as it is a huge revenue producer for software vendors. Why make $50 once when you can instead milk someone for $10/month for life? As a holder of multiple desktop licenses for products like Quickbooks, Photoshop, etc I can say that I HATE when I am forced to go to a subscription-based model unless it comes with some very good perks. Quickbooks is using pretty brutal tactics to get everyone to switch, including disabling real-time sync with bank accounts, etc. For this reason I will probably switch to a different software vendor in the very near future. If you do decide to go to an SaaS model, make sure that you give the users a very good reason to switch and ideally give them a choice, don't force it on them. Free upgrades are petty much a given, or else what are they paying for?