What software I can use to record video presentations?

There is no valuation until you sell something. An idea or a company is only worth what its sales are. Once you have your initials sales, sales strategy and forecasting length (ie 9 months from first customer lead to close) then you have a formula for valuation. Valuation for start-ups is generally 3.5 x last years sales model should be the growth factor. When you are looking for investors, you will want to have atleast 9-18 months of SALES, not just pipeline and they will be looking at 5x revenue for a 3-5 year payback.

I remember that Adobe Media Encoder used to have options for water marking. Check that and possibly, but unlikely Apple Compressor out. Hope that helps!

In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conversion rates of marketing qualified leads (MQLs) #s, time, and conversion rates of MQLs to sales qualified leads (SQLs) #s, time, and conversion rates of SQLs to opportunities #s, time, and conversion rates of opportunities to sales Customer Success Metrics An ARR SaaS business may have a guaranteed 12 month customer lifespan, but that doesn't guarantee the customer actually uses the product and won't churn at renewal time. Measuring product usage will help you discover patterns that cause churn, increase the perceived value of the product, and improve the customer experience. Financial Metrics Each Reporting Period (I'd recommend monthly) look at Values & Rate of Change Customer Acquisition Cost Average Value of a Customer look at Values, % of total, & Rate of Change Revenue from New Subscriptions Revenue from Renewal Subscriptions At the early stage, businesses will see new Subscriptions significantly outpace renewals. As the business matures, the % of total ARR from New Subscriptions will begin to decline, assuming churn rates are good.

Hi, Walter here. Assume I am your potential customer. I see your website because I am searching for related power industry information. I am in the searching stage, not ready to buy. No idea about your company reputation, nor have and idea of who you are. The Know, Like and Trust factor is missing. Hard to be your customer in the above circumstances. If you ask me to pay a subscription fee to access the information I am looking for, I will look some place else. --- Here is my answer: 1. Need to build up you and your company to your potential customers. a. Tell your Avatar, that's your target customer. your story on how and why you are solving their particular problem in a video, a free video story. b. Include a call to action in the email, mostly providing more updated information on the matter by email. So you are requesting the potential customer email (Opt-in) c. Once you received the email, send a comprehensive, value loaded email with things as: Infographic with statistics about your avatar problem and pointing toward your company on how to solve it. Add a video following up to the one on the Opt-in form where you got the email to start with. Remember it takes and average of 7 presentations for a sales conversion. So present the opportunity to take action every time you send and email along with value. You are building TRUST by stepping on the customer shoes and helping him up. So you will have to Opt-in options on all you emails out. Once to subscribe to your videos series and one for a survey to closely identify the customer problems and desires. Today's marketing is about story telling. Follow up with powerful value to them and build up you email list. There, in the mailing list is where your power is. That's you sales pipe, the communication channel to build your relation to your potential customer and convert them to customers when the Know, Like and Trust is build. My friend, MERRY CHRISTMAS AND HAPPY NEW YEAR!

A 2 minute explainer video is like being chained to a wheel of injustice. Seriously :) when did you manage to get through a 2 minute video without leaving or skipping? 1min to 1.5mins TOPS. Break the other deeper aspects into short form video explanations or separate the feature set out as a separate video. Homepage video: 1. Help the viewer identify with the problem 2. Ask leading questions (creates a curious mindset 3. Tell them about the solution quickly and the differentiator (now Bob can travel fro x>y 1.5 times faster and cheaper than any competitor whilst Joe, Shmo and Clet get to be drivers without a $1m medallion). 4. Summarize 5. CTA The rest you can explain in deeper pages with feature-set explainer videos(even shorter! Bite size chunks that make you want to watch more... Like eating some small tasty M&Ms)