What software I can use to record video presentations?

A 2 minute explainer video is like being chained to a wheel of injustice. Seriously :) when did you manage to get through a 2 minute video without leaving or skipping? 1min to 1.5mins TOPS. Break the other deeper aspects into short form video explanations or separate the feature set out as a separate video. Homepage video: 1. Help the viewer identify with the problem 2. Ask leading questions (creates a curious mindset 3. Tell them about the solution quickly and the differentiator (now Bob can travel fro x>y 1.5 times faster and cheaper than any competitor whilst Joe, Shmo and Clet get to be drivers without a $1m medallion). 4. Summarize 5. CTA The rest you can explain in deeper pages with feature-set explainer videos(even shorter! Bite size chunks that make you want to watch more... Like eating some small tasty M&Ms)

There is no valuation until you sell something. An idea or a company is only worth what its sales are. Once you have your initials sales, sales strategy and forecasting length (ie 9 months from first customer lead to close) then you have a formula for valuation. Valuation for start-ups is generally 3.5 x last years sales model should be the growth factor. When you are looking for investors, you will want to have atleast 9-18 months of SALES, not just pipeline and they will be looking at 5x revenue for a 3-5 year payback.

In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conversion rates of marketing qualified leads (MQLs) #s, time, and conversion rates of MQLs to sales qualified leads (SQLs) #s, time, and conversion rates of SQLs to opportunities #s, time, and conversion rates of opportunities to sales Customer Success Metrics An ARR SaaS business may have a guaranteed 12 month customer lifespan, but that doesn't guarantee the customer actually uses the product and won't churn at renewal time. Measuring product usage will help you discover patterns that cause churn, increase the perceived value of the product, and improve the customer experience. Financial Metrics Each Reporting Period (I'd recommend monthly) look at Values & Rate of Change Customer Acquisition Cost Average Value of a Customer look at Values, % of total, & Rate of Change Revenue from New Subscriptions Revenue from Renewal Subscriptions At the early stage, businesses will see new Subscriptions significantly outpace renewals. As the business matures, the % of total ARR from New Subscriptions will begin to decline, assuming churn rates are good.

Great question. I think you'll find that most video production companies are "reputable" however the bigger question is what kind of quality do you want and what is your budget? Having been a creative and video director for 20 years, I've seen budgets from $1,000 to $100,000 for videos, for widely varying types of projects. For a simple explainer you are looking in the realm of $500-$5000 depending the on quality and customization. There are places that charge more and do amazing work but those companies are typically creating work for bigger brands. Hope that helps.

I would recommend that you check out http://wistia.com/ - I use them for all my videos. Public and privately.