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MenuAffordable analytics platform for product, marketing, sales, UX, tech support and employee satisfaction?
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You mention, that you can code and maintain yourself, and at the same time it sounds like your data can be dispersed across multiple sources. And you want to minimise license cost.
In my business we use R a lot for both analysis and reporting. It is free (open source), but you will have to build programs. But it will read any format, and also create output to any destination you want. So you could start off with a mix of R, Excel and pdf, just to get things going.
However, it could make sense for you to build a database already so you familiarise yourself with data warehouse thinking, since you want to expand with marketing automation. At that point you will need a database for monitoring response, sales etc. So it is important to build the right foundation as ealy as possible.
If you don't want to code, but want point-and-click, there is boatloads of software for that, but probably more license cost (unless you can find open source for that). So If I were you, I would start off with something smaller. After all, you want to focus on the value you create for the business and your colleagues, and the time you save, rather than a smooth IT-infrastructure for this.
I have lots of experience building reporting and analysis in the areas you mention, so if you want to discuss further, feel free to set up a call.
Good look with your development.
Best regards
Kenneth Wolstrup
Couple things.before we get into details.
1) I am not sure what you meant by A.I and G.A
2) The retention issue with your friend's company is not a TinyPulse issue. The questionnaire and derived KPI were not designed or derived .
I must put my Business Intelligence and Data Integration hat on !!
HR, Marketing and Sales - We are discussing the analytics for 3 distinct coporate function here using TinyPulse , G.A for marketing and HotJar.
It makes sense that the CEO (or CXO) should have a single view dashboard
For integration , all we need to access to data. HOTJAR Roadmap (http://docs.hotjar.com/v1.0/page/roadmap) show that they will have API access in future phases.
TinyPulse do not have API access but if there is a way to get the data (as export) this could work,
HOW TO INTEGRATE
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Use a cloud based Microsoft Power BI or Qlik (Cheap or almost free) and you can build pretty powerful online dasboards joining different data sources.
The 3 sources that you have mentions - Marketing (website UX and usage), HR and Sales are so independent to each other that I do not see any possibilities to mix and match data for information discovery. But yes, you can get a single view .
Just a tip - Next time when you choose a platform or product for your company, see how mature their API and integration is .
"SaaS without API endpoints is Car without a dashboard "
Feel free to call me if you need help building something. I believe you already have an awesome team.. Kudos !!!
Thanks
Nefin
I've been creating systems like this for 15 years now for a variety of clients.
I recommend Crystal Reports and a scheduling solution called Visual Cut by Millet Software.
With that combination you have the power to schedule reporting from any structured data source and create spreadsheets, auto-refreshing dashboards, alerts, etc. You can also apply it to your CRM to use for marketing via email, tweets or SMS.
Check them both out, the cost is very low and you then have a powerful tool set that is completely in your control. IF you'd like any help or detailed advice on this I'd be happy to schedule a call.
Related Questions
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Can somebody point me towards some failed marketing analytics startups?
You should try posting this on HARO http://www.helpareporter.comBH
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How much time do you spend on google (or other search engine) when you are searching informations on a specific topic ?
As a tech marketer - I am always looking for the fastest, cheapest yet reliable research in order to create competitive intelligence internal documents, stats for blog posts, etc. Some people live by the "if it isn't on the first page, it doesn't matter" when it comes to leveraging search engines as a research tool. However, often when we are looking for value, we have to realize that anything REALLY worthwhile these days from a content perspective is typically gated behind a web form, or nestled inside a blog post. So, expect to spend a few hours in order to get through all the form gates, and also make sure you're using as specific and direct search terms as possible - then getting more generic if results are not ideal. Some other tips: -Have a few "burner" email addresses setup with gmail or hotmail, etc. - these allow you to get content when filling out forms to get White Papers, Reports, Case Studies, etc. without your primary inbox getting stuffed with marketing emails. -In the form fill process, if available put "student" or "researcher" as typically sales reps pass by these "leads" when the form gets dumped into the CRM queue. -Don't forget specialty search sites and tools like Wolfram Alpha for more "numbers" derived searches. -Also, like your question here - always seek the wisdom of crowds in addition to machine learning algorithms! Hope this is helpful! Search on!MS
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How can I aggregate data from online sources about a specific topic?
There are so many ways to do it... Do you need this data for yourself, or you are planning to make a product around it? From what I see you can use Twitter API and Facebook Graph API (Are you comfortable programming?) Most of the students are active on social media so you will find lots of data. Facebook graph API will give you a number of likes and comments to all the posts of you competitors. You can analyze all the posts of your competitors. Using Twitter API you can get all the twits that use certain hashtags or mentions. If you are not into coding, but still want to get social media information, you can take a look at tools like IBM Watson ANalytics ($30 for personal use), it natively connects to Twitter API, and you don't have to be a programmer at all. It is intuitive and easy to learn. Analytics Canvas connects to Facebook Graph API (it's free for 30 days of trial). Unfortunately, you would not be able to collect any personal information from social media at large scale (age, income, gender, etc.), because it violates all the laws about privacy on the Internet. You can use census data instead. Google Sheets are a very handy tool if you are planning to use this information for personal research. You can set up a spreadsheet and add some Java script to make it collect all information from competitor's blogs, and also sites like Reddit. Finally, you can try web scraping (it's not the best, but can speed up the process). A tool like OutWitHub will collect information from websites (such as website reviews) based on the structure you provide (select html tags). You can collect thousands of reviews in one day if you automate it (paid version). Very easy to use. Note: not all the websites are open to this method, review their policies to make sure you are not violating their terms of service. Reviews belong to the website where they were published. If you REALLY need personal data (like how much they earn and how much they spend, etc.), just print out 100 questionnaires and go to Student Union Building of Dalhousie University. Most of the students will share any personal data in exchange for a Tim Horton's gift card that gets them a free coffee. It is probably the least technical and fastest way to get all the data you need. Hope this helps.OT
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Is there any plugin available to measure monthly active registered users?
Try Intercom.io You get visitor level information on how active they are etc.MD
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If you were to build a freelance marketplace for data scientists and data analysts, what kind of companies and projects would you target?
It's unlikely that companies would look to outsource such a critical component and also it would be near impossible to create trust around 3rd parties accessing their data especially via an intermediary service.TW
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