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MenuWhat is the best method to get a paid sponsor for my on line living well with diabetes show?
I am a inspirational speaker living with type one diabetes. My show, The Sugar Free Shawn Show, is an on line show that serves the diabetes community of healthcare providers and patients.
Answers
Creating a beautiful visual deck that shows the branding of the company, prior successes and of course core numbers on who your target audience is, how broad the reach is and how that creates benefit for the sponsor is key!
(Full Disclosure I am on the team at BSA)
At BuySellAds.com we make it really easy for independent publishers and content producers to do exactly what you are trying to achieve.
Check out how easy it is to embed scheduled sponsorships to your site. http://blog.buysellads.com/2013/new-bsa-pro-feature-scheduled-sponsorships/
We also allow publishers to install a sales widget featured here that combines all the pertinent demo data that Charlie mentioned. ex. http://www.cultofmac.com/advertising-with-cultofmac-com
This allows advertisers to schedule and sponsor directly from you.
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How to attract potential sponsors for a Competitive Fitness Athlete?
I love that she's doing this! I don't have expertise in athletic sponsorships but I am familiar with being a brand ambassador. This is a great way to get on the path toward sponsorships if she's not currently doing that.CM
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If you own a marketing firm and you get a percentage from clients, what is a decent agreement and term?
We do marketing partnerships with some of our ongoing accounts. Terms vary from fixed-fee retainers through fixed amount + 10-20% split share to 30-40% fee on new deals. Depending on the specifics of the business and the marketing services provided, the percentage could be for a specific product/service, or the entire business. We do inbound marketing and partnership outreach which increases the brand awareness, grows the email lists of our clients and allows for scheduling cross-promotion campaigns and webinars that support the entire business - hence the added benefit of shared revenue across all products and services. Limiting revenue share for a product is more applicable for larger businesses that have an established marketing and advertising strategy and bring a good number of customers this way. Then a marketing strategy could be shaped around a specific product or a solution which justifies partnering only on a specific venture.MP
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When producing an outdoor ticketed event is it better for me to seek an investor or sponsorship? Or both?
I dont think the location or type of venue matters much in your ability to pursue and negotiate opportunities for vendors, sponsors and or investors. The easiest to pursue is vendors - in fact most smaller events are paid for by the vendors and sponsorships from local organizations who want to reach your type of audience. Make a description of the type of crowd you will attract and then make a list of potential products/companies that might be interest in advertising there. Create and sell packages to them. That approach is probably much easier than pursuing a random investor whom you have negotiate a lot more than just the ad pricing and can delay things. Unless you know someone who can give you money w/ little questions asked then go for the vendor/sponsorship route.HV
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How do you compensate a free-lance individual brought in to create a pitch deck and lock in sponsors?
Hello! I work with a bunch of freelancers on Upwork.com so you can pay them directly through the platform on a flat rate or hourly rate. If this freelancer gets sponsors for you, you can give them a percentage of the sale as a commission. Sales reps usually receive somewhere between 10-20% of the sale so you can use that as a gage for your freelancer and how much money they will be bringing in. For flat rate you can do hourly or project based on how many hours you assume this freelancer will work. If you want to further discuss feel free to set up a call!LC
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How can I get sponsors or paid sponsors for my newsletter?
Well, if you really want people to pay you for ad placements, I recommend adding some value to them first - retweet them, add insightful comments to their blogs, share their content, promote their stuff. This also gives you an opportunity to gauge how your audience reacts to it, which gives you clout when you start asking them for money. But, I'd also caution you around your assumption that paid ad placements will make your business more money. Yes, you get revenue from the advertisers, but if this is a turnoff for your audience, you lose subscribers, no one clicks and advertisers drop off. The money is in the list - so make sure this is something they want.JO
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