My girlfriend is a competitive fitness athlete. She compete as a figure athlete in bodybuilding shows. She also competes in Powerlifting, Tough Mudder and Spartan race competitions. Here and there she gets offered sponsorships, but has politely turned them down. The main reason being we don’t know what would be a good sponsorship and what is reasonable as far as her requirements.
We'd like to pursue this avenue for a few reasons. Revenue being the main one, but also building a brand for her, so she can have an effective platform to motivate inspire other women in their 40’s and 50’s.
I’m looking for someone who can outline the major and minors dos and donts we should be aware. How do we go about creating “her platform.” What she should offer? How do we go about attracting legitimate offers.
She has no aspirations of being famous, but we both feel we can generate some good revenue and have a positive impact by partnering with companies.
Can you offer any detailed advice or outline?
I love that she's doing this! I don't have expertise in athletic sponsorships but I am familiar with being a brand ambassador. This is a great way to get on the path toward sponsorships if she's not currently doing that.
Start by taking a look at your purpose as an organization. Your purpose is why you exist beyond profit. If you are unsure what this is, you probably need to define this. This is the emotional connector for your fans, followers, sponsors, community etc. There is a lot more that goes into it but my advice would be to focus on your brand and start with your purpose and build from the inside out. We can talk further if you need more indepth advice.
Hope this helps!
As an agent myself, I would first say that your girlfriend made a smart decision by turning them down if she doesn't feel informed enough or comfortable with the company offering sponsorship. Your name and reputation is now attached to that company once you sign. Secondly you are correct in the idea the sponsorship is a good revenue source. Sponsorship keeps most individual sports athlete financially afloat and in position to compete. I would say that you must educate yourself on the company offering sponsorship and also crunch the numbers on the compensation being offered. Is that enough to be able to sustain or at least help sustain you financially. One sponsor probably will not be enough. If you're going down that route I would honestly say depending on value I would look at three or more sponsors so as to be able to sustain yourself whether your winning competition money or not.