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MenuWhat is the best method to get a paid sponsor for my on line living well with diabetes show?
I am a inspirational speaker living with type one diabetes. My show, The Sugar Free Shawn Show, is an on line show that serves the diabetes community of healthcare providers and patients.
Answers
Creating a beautiful visual deck that shows the branding of the company, prior successes and of course core numbers on who your target audience is, how broad the reach is and how that creates benefit for the sponsor is key!
(Full Disclosure I am on the team at BSA)
At BuySellAds.com we make it really easy for independent publishers and content producers to do exactly what you are trying to achieve.
Check out how easy it is to embed scheduled sponsorships to your site. http://blog.buysellads.com/2013/new-bsa-pro-feature-scheduled-sponsorships/
We also allow publishers to install a sales widget featured here that combines all the pertinent demo data that Charlie mentioned. ex. http://www.cultofmac.com/advertising-with-cultofmac-com
This allows advertisers to schedule and sponsor directly from you.
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If you own a marketing firm and you get a percentage from clients, what is a decent agreement and term?
We do marketing partnerships with some of our ongoing accounts. Terms vary from fixed-fee retainers through fixed amount + 10-20% split share to 30-40% fee on new deals. Depending on the specifics of the business and the marketing services provided, the percentage could be for a specific product/service, or the entire business. We do inbound marketing and partnership outreach which increases the brand awareness, grows the email lists of our clients and allows for scheduling cross-promotion campaigns and webinars that support the entire business - hence the added benefit of shared revenue across all products and services. Limiting revenue share for a product is more applicable for larger businesses that have an established marketing and advertising strategy and bring a good number of customers this way. Then a marketing strategy could be shaped around a specific product or a solution which justifies partnering only on a specific venture.MP
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I don't think there is a role. I think you need to determine the responsibilities and motivations a person might have for sponsoring and speak to their needs related to it. In my experience, the people with these interests in a company don't reside in just one role.JR
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I love that she's doing this! I don't have expertise in athletic sponsorships but I am familiar with being a brand ambassador. This is a great way to get on the path toward sponsorships if she's not currently doing that.CM
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