Loading...
Answers
MenuHow can I get sponsors or paid sponsors for my newsletter?
I have a newsletter in the niche of meditation and spiritual music with about 2500 people - we use some affiliate links in the newsletter but they don't really bring in any revenue - how do find companies that would want to pay to be featured in our newsletter. 2500 might not be that many people but the niche is highly targeted. Also our youtube channel has just under 200,000 subscribers.
Answers
Well, if you really want people to pay you for ad placements, I recommend adding some value to them first - retweet them, add insightful comments to their blogs, share their content, promote their stuff. This also gives you an opportunity to gauge how your audience reacts to it, which gives you clout when you start asking them for money.
But, I'd also caution you around your assumption that paid ad placements will make your business more money. Yes, you get revenue from the advertisers, but if this is a turnoff for your audience, you lose subscribers, no one clicks and advertisers drop off.
The money is in the list - so make sure this is something they want.
I recommend promoting the YouTube channel via the newsletter and the newsletter via the YouTube channel. With your niche being highly targeted this tactic should improve your reach. I also recommend starting a contest and offering gifts those that can generate the most sponsors. I'm sure your subscribers know of people that would sponsor your newsletter.
2,500 does sound quite low for an email list. That's not a criticism, just to say keep doing what you are doing to build up the numbers in the meantime.
In terms of getting sponsors I think this is a case of good old fashioned sales prospecting. Spend the time building up a list of potential sponsors that you would love to have on board. Create a spreadsheet or add them into your CRM with as much info as you can about each company. Do you know the contact you should be speaking to at the company? Can you get their email address? LinkedIn can be great for this.
Build a defined product offer so when you start speaking to these people you have a clear set of benefits to talk about and a defined pricing structure.
From there create an email series to send out to these prospects but be aware that you will NEED to follow this up with telesales activity to close the deal. Don't expect success on the first call but a consistent approach over a few weeks should start to wield results. Good luck.
You said "we use some affiliate links in the newsletter but they don't really bring in any revenue"
If your affiliate links aren't bringing in revenue what makes you think and ad will bring revenue to and advertiser?
You said you have a list of 2500 targeted people, what is the open rate for the newsletter and the click through rate, how many click on the links.
By Newsletter what do you mean? Is it an old school newsletter filled with a bunch of stuff. If so that could be part of the problem with the affiliates. Newsletters can be overwhelming and too much stuff for our information overload society.
Try sending one topic per email at one per week. 80% value & 20% promotion, meaning either 8 out of 10 emails provide value and only two promote something your's or someone else's, or 80% of each email is value and only 20% promotes something.
If your subscribers on YT are active & you videos have lots of views to the end, that may be a better place to look sponsors. Tim Schmoyer of Video Creators has some videos on how to do that. Also I would use the channel to continue to build the email list.
Guard you list and only present them things you are willing to back up 100%, if you guard them they will become your raving fans and will buy & promote for you. Continually put things in front of them to buy especially from other people and they will grow weary and move on.
Schedule a time if you'd like help deciphering your analytics or reviewing your content.
I have a lot of experience with email marketing. More than I wish I had sometimes!
2,500 is on the small side, yes, but it doesn't mean there isn't value there. As an advertiser, I've had success with smaller lists, it all depends on your historical performance rates, and what the offer is.
Is your list growing? What are your average open rates?
It's probably too small of a list (now) to start effectively selling to advertisers, but you might want to try some ad networks who specialize in email marketing.
Here are two:
https://liveintent.com/
https://www.syndicateads.net/ - they do email sponsorships, as well as other types. This company is owned by https://www.buysellads.com/. They would sell sponsorships for your newsletter on your behalf.
To grow your list I recommend using one of the following solutions:
http://optinmonster.com/
https://sumome.com/
Hope this helps!
Related Questions
-
About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards KennethKT
-
How did Snapchat boast a solid user base within a short period of time, compared to Facebook and Twitter?
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called Picaboo, which pretty much did what it does now (prior to the latest update with chat and video calling). They quickly rebranded but saw a little uptake in user numbers and had quite low downloads for several months. Then around Christmas 2011 one of the founders' mom had told her friend about the app, who told her kid and her kid basically then spread the word throughout their high school in L.A. That was what really blew up their download numbers as it spread across teenagers at local high schools. As far as I know they didn't advertise in the early days, relied solely on word of mouth. Also it is assumed that they have a solid user base. Comparatively speaking, their user base may be in the low tens of millions, which may a great base of users, but nowhere even close to being as big as Facebook or Twitter. I'd be happy to speak about this in more detail or about the picture messaging landscape and what I believe to be the future of mobile messaging.AA
-
How can I go about finding a business partner for my startup?
Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential partner. If possible try to be local when doing so. But obviously, some to use include Startups.co, Basecamp, Inc 500, yesPHX, BetaBulls, MPV, Lean Startup, Lean Methodologies, TechCrunch, etc.HV
-
How do you get your first customers for a consulting business?
Back when I started LinkedIn wasn't as huge as it is now. I wish it was. I didn't have a large network and those networking sessions NEVER brought me any clients. I used to go to all sorts of them hoping to get clients. There were a couple of nibbles here and there, but never anything serious. The only thing that helped was reaching out DIRECTLY to people in my target market. That meant cold calls and cold emails. I'd sell myself while thinking about their needs. Once I got a few bites I'd build good rapport by keeping in touch, asking questions, repeating back what they were saying so that they knew I was on the same page and kept my promises. If I said I'd call them back next Tuesday at 2:15 I'd do so. Eventually I built trust with them without having a network, or an insane amount of experience. Oh and the most important thing about consulting is to LISTEN. When those first clients notice that you're truly listening and you're not selling the cookie cutter solutions everyone else is trying to sell them that's when you got them hooked. You start to understand their problems, fears, and see through their eyes and not just yours. A network will help, but in the beginning just good 'ol salesmanship will get the ball rolling.JC
-
How to promote a paid iOS app to increase downloads ?
Your best bet to get traction quickly in USA is to advertise on mobile ad networks. You may need to advertise on CPM/CPC basis instead of CPI if you have a paid app so make sure you understand your user lifetime value and watch conversion rates closely so you don't overspend. That said, depending on what your niche/vertical is, there are many other ways to market non-gaming apps.SR
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.