Facebook has a feature for local search, it's AMAZING.

You need to ensure your facebook page is configured as a local business. Make sure to enter your address.

Once you have the address plugged in, you can create a local campaign to drive traffic to your website.

With a simple ad, I pay roughly 15 cents per click from my facebook ads that are directly related to my business.

It couldn't be easier.

From all the options out there, start here -- it has the biggest impact and simultaneously the lowest price right now.