What is the best online strategy/channels to reach & get potential customers for a local Physical Therapy office?

It can certainly be tough to build up a substantial follower base, starting from nothing or very little, especially if you haven't launched your product yet. But here are a few tactics to help you get in front of more people pre-launch: 1) Start sharing tons of useful content. Before you bother sending people to your Twitter feed or Facebook page, you want to make sure they'll find something valuable once they get there. If you have the time, create original content that ties into your industry, your product, or your company in some way (without directly promoting yourself, though). If you don't have the bandwidth to create your own content, find other articles from bloggers you admire or experts in your industry, and share their content. Just make sure you're putting out information that's highly relevant and valuable to the audience you're trying to attract so you can engage them once they find you. 2) Create conversation. The people who aren't following you yet aren't seeing your tweets, so how do you show them value and get them to discover you? Start a conversation! At Change Collective, we're rolling out our first course on Becoming an Early Riser. So I'll do a Twitter search for "need to wake up earlier" and find a bunch of people who are tweeting about the exact problem we're setting out to solve. By favoriting their tweets or replying with -- "That's great! We think we can help - check out our newest course & let us know what you think!" -- I'm getting our product on their radar and simultaneously providing value to them. 3) Ask for help. Start with your fellow team members, and ask them to share the company's Facebook posts or retweet some of your tweets. You can even create lazy tweets for them to share. What about your board members? Advisors? VCs? They all have a stake in helping your company grow awareness and adoption, so find an easy and appropriate way for them to help by leveraging their networks. And if you have friends and family who are excited about your business and supportive of what you're doing, they probably won't mind a friendly request to help spread the news every once in a while. Hope this helps! I just joined an early-stage startup and I'm currently building up our marketing from scratch. Happy to jump on a call and offer some tips from the trenches if you'd like. Best of luck!

Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is italian gelatto where you serve the ice cream without a specific measurement so your costs can vary due to the size of each portion you serve. About the brand you should focus on your unique value proposition and what kind of ice cream you are selling. We import the pastry from Italy and the fruits and milk from our country. Your ROI depends on your sales price and costs. If you focus on high market ice cream you can charge high and keep costs down.

I have no experience with salons, but marketing is my thing. So I'll give you some suggestions of what to think about, followed by what to do. Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable). In the profiling, you want to look out for which neighborhoods they live in, what kinds of activities they like to do, what kinds of social events they love to do, and their occupations. Then, using each of those profile data, you can market to more prospects who share the same characteristics. For example, - You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door) - You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers. - With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile. One last thing, you can offer gifts for your existing customers if they refer you people. If you have any more questions, I'm happy to chat with you. Hit me up on this platform.

I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.

I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.