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MenuWhat courses, books, and other information can I use to teach an employee to be an SEO specialist?
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Here are some Blogs & Websites to start off with:
- Hubspot
- Quicksprout
- Moz
- Copyblogger
- Search Engine Land
Also the free course at QuickSprout "Double your Traffic in 30 Days" is a great place to start off and also read the following post on QuickSprout: http://www.quicksprout.com/2013/02/07/how-i-grew-quick-sprout-from-121311-to-244923-readers-in-30-days/
Here's a link to a course that I wholeheartedly promote as it was created by a reputable leader in the Online Marketing Niche. It teaches step-by step SEO and really is all one needs to be a SEO expert. Then only thing left is to perfect the craft but nothing is left out here. I do SEO for a select group of clients and if I need to teach SEO to someone.. this is where they go. http://laurahison.mypredatoryseo.com/
You'll have to enter info to see the course description.
I believe that ‘Search Engine Optimization All-in-One for Dummies’ by Bruce Clay will be really helpful for teaching your employee/employees. Apart from that, ‘SEO: Search Engine Optimization Bible,’ will help you greatly as well.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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How can I convince a client to sign up a 12 month SEO contract?
The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.MH
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