What courses, books, and other information can I use to teach an employee to be an SEO specialist?

Typically just moving from one server to the next has no issues at all so long as you're not making any other changes to the site, such as changing URLs in a re-design process. Just make sure its a quality, respected server. If the server has issues then, yeah, you'll inherit them. But otherwise you'll be fine.

Obviously, no 2 situations are alike; and multiple factors affect any outcome. Practically, the number of answers is infinite. But one factor I've looked at intensively, full time for years is the role played by the brand name and/or the site's domain(s). Think of doing business -- online or off -- as moving along a path. Some paths are rocky or go through quicksand. Others can be made straight and smooth. Obstacles can be cleared, or the surface may be lubricated. For most niches, you'll see brand names / domains that add friction -- friction that is compensated for by extra marketing inputs ... effort or money. Suppose your niche were nicotine patches. Well, ideally you might own NicotinePatch(es).com to simplify brand recognition, add trust, increase click-through rates, and so forth. Traffic can be built up without an exact-match domain. No doubt about that. Still, not all domains / names perform equally well online or in the minds' of an audience. Answers aren't always so clear cut. However, since the internet is built on domain names, domains and names are worth evaluating very deliberately.

Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.

Hi, Your site is a Q&A so I presume that every time someone create a new Question it will generate a unique URL for that. Indepentend if you have or not an answer you want Google to crawl and index your site as quick as possible to start to analyzing the new page and bring traffic to it. The best way to expedite this "re-crawling" is to use a ping service that you can trigger after your user answer the question. PS: If you site is updated frequently you shouldn't have a problem with crawling, because Google usually identify this type of website really quick. Drop me a call is free for this week. Best,

If you got 5000 sites to link to your site using the same keyword you'll likely be flagged for spam and attempting to manipulate the search results. That is an old-school attempt at SEOing a site that Google and the other search engines have already developed algorithmic answers to. There are three aspects to building up your search rankings. 1) On-Site Optimization: Your site has to be coded in a way that is search and mobile friendly. You need to optimize your content for searcher's topical interest's (keywords), and give your visitors a great on-site experience by focusing on usability issues. 2) Content: You need to create and publish awesome content that fills the needs of the audience you're trying to reach. Write blog posts and create other forms of content that answer questions, provide tips, and map out solutions that truly illustrate that you are an authority on the topic. 3) Social Engagement / Links: Links are an important part of the algorithm, but getting a bunch of sites to link to you using keywords is the wrong approach. You need to be engaging on social media and (to a far lesser extent) socializing your content above. But the more you engage, the more others will socialize your content for you, which is where authority is really built.