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Business Strategy: What is the best way to build a customer base for a creative services business?
JK
JK
Jason Kanigan, Business Strategist & Conversion Expert answered:

Instead of dropping your price, consider adding more deliverables.

Discounting tends to show desperation.

The biggest problem I see tech people having is getting enough prospects to talk to.

You cannot simply hang out your shingle and expect the world to beat a path to your door. And it's kind of worse than that: you have to spend MORE time than you thought to get those clients.

http://www.salestactics.org/how-much-time-should-you-spend-prospecting/

In the beginning, three-quarters of your time! That's 6 hours a day. Most people are spending perhaps 2 hours a WEEK so is it a shock that most businesses fail so soon?

And I'm talking about real conversations with qualified prospects here, not posting on Facebook or twiddling around with your website.

I can help you put a plan together.

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