Question
So I'm starting a new video production company, I will be relying on my connections and network to get my first customers, but I also don't want to count only on that as I don't want to risk losing the business if my connections don't help.
I've been thinking about offering my video production services in a very discounted price for some big business in the market, I have also even thought about offering it for free for the big brands in my market, but this will make me lose money at the beginning, which I also see as an Investement.
I've read many theories discouraging this act, but I also think that getting as many brands on your portfolio at the beginning will enhance the credibility in front of your potential customers.
Do you recommend me doing that? And are there other ways that you recommend?
Thanks
Answer
Instead of dropping your price, consider adding more deliverables.
Discounting tends to show desperation.
The biggest problem I see tech people having is getting enough prospects to talk to.
You cannot simply hang out your shingle and expect the world to beat a path to your door. And it's kind of worse than that: you have to spend MORE time than you thought to get those clients.
http://www.salestactics.org/how-much-time-should-you-spend-prospecting/
In the beginning, three-quarters of your time! That's 6 hours a day. Most people are spending perhaps 2 hours a WEEK so is it a shock that most businesses fail so soon?
And I'm talking about real conversations with qualified prospects here, not posting on Facebook or twiddling around with your website.
I can help you put a plan together.
