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B2B Marketing: What are ways to find and engage B2B beta users for a brand new application?
JI
JI
Josh Isaak answered:

Best way in the beginning is to do it the old fashioned way: calls and emails to set up demos.

First, I use manta.com. You can search by different industries and create a list

Then email and call.

Approach the email/call in a way that you want their input on a new tool, and frame it that you are researching their industry to get feedback. You should be able to get demos from that.

Then when you are on a demo, make sure you have a really attractive offer to join the beta program (you should call this the "Founding Member Program"). For example, if they join, they get free access to the beta product then 10% off for life when you launch the full product.

Let me know if I can expand or help any more.

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