Best lead tracking website? Not too complicated and not too expensive? Not looking for advanced CRM.

I've been using UW for a few years. It is very useful but you have to be careful. Lot of unreliable people out there. Over the years, I've narrowed a couple of people I keep using. And have excluded others. Few things: 1- It's best to give clear instruction. I tend to build GSheet on what I need, interact a lot of Skype at the beginning 2- If you are searching for mails, do use email verification services. I find that people I work with tend to have a 95% success rate but, at the start, best to be on the safe side rather than burn your mail server (bounce rate need to be low) 3- Focus helps but if you are testing things out, you could use a platform like Reply.io to test out a few verticals and see what works or what doesn't work. 4- It feels your target markets are a bit too generic. Using UW, you'd have too wide a net. There are various ways to narrowing things down, from geos to title to company size or even keyword in company profile. Again, what is possible is to set a filter and share it with UW. Hope it helps, UW etc... are useful and best in my experience than the products out there. But it is a bit of work (no pain no gain). Happy to set up a call if you see value (am rather new to Clarity so not too sure how it works!). Best, H

I think Facebook is great for really targeting your audience and you’re on the right track. But I think you can have a better funnel than that. I find, for getting better conversion today, it is better to get your Facebook traffic off of Facebook as fast as you can to your offer and into your funnel. It is more effective for driving actual sales. If you’re just looking for social branding etc. then your funnel might be ok. A very effect strategy is to create either a video or report that you give away to your audience in exchange for an email. It should be something that helps solve or bring to light the problems patients are suffering from and how to go about solving them. Then mention how having a great Chiropractor can solve all of that and can be the most effective way to get ride of the pain. I would also have some things in there that would help them in other ways. Then I would send them to an event or webinar with your top Chiropractor and you in an interview / reveal-all type webinar to educate your lead and manage their fears of going to a Chiropractor. You could tell them that the first step is making an appointment for an assessment. You should make it easy for them to find the best and most effective Chiropractor in their area. You might have a discount on the assessment only available to them for being on the webinar to get them to sign up at the end of the webinar. By the way, once this is recorded, you can make this evergreen so you don't have to do a webinar all the time. As long as you are reaching more and new people with your Facebook campaign you won’t have to change the video all the time.

Once you have people signed up to make an appointment, make sure they are also putting a deposit of a 100 dollars or something down. This will increase your show rate for the Chiropractors. Then give them a voucher for that Chiropractor, for more than you’re asking for at the deposit for services, to use with that Chiropractor. Allowing you to prevent cancelations etc. so that their getting their money back in the form of a voucher for services which, by the way, is not a discount and shouldn’t diminishing your Chiropractors Rates. This strategy I have used in several markets that has produced more prequalified leads and patients / customers. Remember to test, track and know your metrics. You’re going to need to make some tweaks in the beginning, but this can be very effective for you. So to recap: 1. Setup a landing page with your offer in exchange for an offer. You can build this in software like Leadpages.net or Megaphoneapp.com 2. Make your offer downloadable if an ebook or white paper or present your video after. I recommend using Wistia instead of YouTube for playback as you will be able to have heat maps of your video to know where your fall off points are. You can also make this page with the software mentioned above. 3. Use an email autoresponder to engage your lead and email them about the event you’re doing after they had time to read or download your materials. Or, if a video, I would just pitch them at the end with a link below the video to automatically register. 4. Put on a webinar with your guest using either GoToWebinar or Google hangouts if you know how to set that up. 5. Make sure you have your appointment getting page with your the down payment created. You can use several different type of scheduling services so you can automatically deliver the lead/ appointment to the chiropractor. To Note: The reason I don’t send the visitor to the webinar first is because it is better to get the visitor predisposed to your information before asking them to commit to a webinar and when you do it the way I played out, you will have a much better show rate. This is it in a nutshell. Obviously there is more to it. If you need another funnel idea I am hear to help. I have used other effective strategies in the past to also make money on the front end to make your advertising free. It just depends on what you want to do and how advanced you want to get. Hope this helps give you some ideas. :) If you need help implementing something like this just let me know.

That's sales! ahah! I can't count the amount of times I have thought someone was a perfect fit to move forward to learn they are just tire kickers... and some that seemed to be a long shot that closed. If it is not happening frequently then you can stack it up as a anomaly - however that never feels satisfying. What you need to do is look at your sales pipeline and try to understand where things went wrong. Now the best way to find this out is simply ask that lead... Noone really likes to do this, but it works. If you know they have decided to go a different direction then reach out to them with a follow up email to wish them all the best, let them know that if anything changes you will still be there and most importantly use it as an opportunity to ask them why they decided not to move forward with you. Ask what you as a business can do in the future to remedy it! Now if they have fallen off a cliff and you can not get a response you will have to look at your sales pipeline and try to identify similarities between these lost deals that you can improve. This is why it is super important to leverage a CRM.

Monetization is a FUN topic when you have a (1. targeted following who (2. wants what you have to offer (or is actively seeking it). You've already got people raising their hands but you need to move them from "rented space" (social media) to "owned space" (an email list that you own.) Adding too many steps to the equation just spreads your workload wider and pushes your end goal into the future. There is a very tactical approach that will convert these followers to customers but you've got to convert them to email list subscribers before they can be converted into paying customers. This is basic sales funnel 101. ;) My suggestion is to take snippets and offer those as a Free ebook or cheat sheet or even a practical guide with an end result in mind. It should be GREAT content, free content, that leads them to your email list. (Make this decision strategically --look at some data to see what converts best) From there, you can upsell your paid offers/ product(s) to your email subscribers. The Free offer can be posted directly on your social media updates (periodically ), you can also make custom Facebook tabs that push folks to your email list, and there are more options depending on the specific platforms you are using. You can add a blog (later) and post relevant content that leads them to sign up for your email list/free offer as the "call to action" at the end of the posts. BUT I wouldn't focus on this first because it's counterproductive if you already have an active following. Building trust and serving these people with valuable content will almost always guarantee they join your list and purchase your offers. The real issue that holds people back is consistent execution. So just go execute. ;) All the best!

You can hire amazing research talent on Upwork. Before that though, you'll have to work out what your hypothesis is, what are you trying to prove? Given what you've shared, I'd guess that you're looking for recurring income. The easiest to start might be the goal setting program if it were truly uhique. The better bet to my mind is creating a series of online courses. The online education market is booming both for traditional sites like Udemy and new entries like invitation-only Zekqr. For a very successful model for building an online course empire check out Phil Ebiner and Sarah Cordiner. Both have built profitable online business and teach about it. When it comes time to implement, you'll want to get my course, Outsourcing Made Easy on Udemy or schedule a call with me. Best, Dina