I have built just over 15k social media followers, through my posting of success quotes and entrepreneurial thinking. I want to create and offer a mini-book on changing your thinking for success. What is the best way to convert my followers into customers?
Monetization is a FUN topic when you have a (1. targeted following who (2. wants what you have to offer (or is actively seeking it). You've already got people raising their hands but you need to move them from "rented space" (social media) to "owned space" (an email list that you own.)
Adding too many steps to the equation just spreads your workload wider and pushes your end goal into the future. There is a very tactical approach that will convert these followers to customers but you've got to convert them to email list subscribers before they can be converted into paying customers. This is basic sales funnel 101. ;)
My suggestion is to take snippets and offer those as a Free ebook or cheat sheet or even a practical guide with an end result in mind. It should be GREAT content, free content, that leads them to your email list. (Make this decision strategically --look at some data to see what converts best)
From there, you can upsell your paid offers/ product(s) to your email subscribers.
The Free offer can be posted directly on your social media updates (periodically ), you can also make custom Facebook tabs that push folks to your email list, and there are more options depending on the specific platforms you are using.
You can add a blog (later) and post relevant content that leads them to sign up for your email list/free offer as the "call to action" at the end of the posts. BUT I wouldn't focus on this first because it's counterproductive if you already have an active following.
Building trust and serving these people with valuable content will almost always guarantee they join your list and purchase your offers.
The real issue that holds people back is consistent execution. So just go execute. ;)
All the best!
Congrats on building up so many followers! The good news is: you already have a leg up since, by following you in the first place, these folks have expressed interest in what you're posting, and it sounds like your mini-book will tie in nicely with that content. Here are a few recommendations:
- Always Provide Value: When you begin promoting your book (and asking for money), stay extremely focused on providing value in EVERY way and every time that you communicate with your audience. This means tailoring the messaging around buying your book to show as much value as possible to THEM, and it also means continuing to post free, valuable, enjoyable content alongside your book promotions.
- Build Other Assets: Aggregate the most popular content you've shared on social media and put it elsewhere. Build a slideshare deck, start a blog, put together some sort of other offer, like a calendar with a daily inspirational quote. Then use these other assets to promote your book (at the end of the slideshare or blog post, or in an email nurturing series following a download of your offer).
- Design for Social Sharing: Let's not forget your big following is on social media right now. Keep growing that audience, and use that audience to do so! If these folks love your content, there's no harm in asking or encouraging them to share it. And make sure to include social share buttons on the landing page for your book, so people can spread the word about that too.
Hope this helps! If you want to hop on a call, I'd be happy to share more ideas.
Create excellent content and keep it free.
What is it that you'd like to "sell" your followers in order to convert them to customers?
Based on THAT answer, there are a few different paths to take.
We can talk more if you'd like.
- mike vizdos