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MenuYoutube, Vimeo or Wistia , which one is a better option for Launch Page?
AFAIK Wistia comes with some great features but I am also concerned on missing out on the Youtube/Vimeo view count (if it means anything).
Answers
I highly recommend YouTube. You can configure the embed video to hide the YouTube watermark, autoplay, hide the controls, and hide all related videos (that show up after the video is done playing). This will make your video look amazing on your launch page.
Here is a link on how to configure the YouTube embed code parameters - https://developers.google.com/youtube/player_parameters
If you do your keyword research and optimize the Title, Description, and Tags when uploading to YouTube you can take advantage of more search traffic from Google and YouTube.
What is your goal with this video? Do you want it to live on your lauch page only? Or do you want it to get noticed in other places on the web as well? Do you want the video to get shared around social media, for example? Or embedded into other people's websites?
First ask yourself: Does my video even work without the context of my launch page?
If it does why not go with YouTube. If you set up your video correctly you'll be rewarded with a decent Google ranking as well as with lots of YouTube's search traffic. After all YouTube is the second largest search engine.
You'll also benefit from YouTube's related video algorithm which can bring in a decent amount of traffic.
And you can profit from YouTube's sharing functionalities. Over the years people have simply learned how to share a YouTube video. It's natural.
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Does a high quality explainer video generate higher customer conversions than a low quality explainer video?
If your talking about the pixel quality it depends on your brand. The content of the video is far more important. You should take into account on a broader level whether an explain-er video will increase conversions verse a text based explanation due to trade offs. Video: Visual elements help with user experience and also increase transparency with brand. The con is that search engines can't read video's and only the video description will be recognizable. (A work around is having a transcript of the video which may take away from the user experience). Also video's decrease your websites page speed. Text: This will allow people and search engines to read your content. May decrease visitors engagement and increase bounce rate. Solution: I have been in a position where we did an A/B text on having a video verse image to explain the concept. Turns out both performed nearly identical. We choose the image because videos hurt page speed. Page speed is a part of Google's algorithm for search engine results. Consider creating a landing page with bullet points around customers pain points (not your product/service benefits) with a CTA that takes them to your video or offer. With an explain-er video I'm guessing your offering an unique product or service.KP
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