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MenuYoutube, Vimeo or Wistia , which one is a better option for Launch Page?
AFAIK Wistia comes with some great features but I am also concerned on missing out on the Youtube/Vimeo view count (if it means anything).
Answers
I highly recommend YouTube. You can configure the embed video to hide the YouTube watermark, autoplay, hide the controls, and hide all related videos (that show up after the video is done playing). This will make your video look amazing on your launch page.
Here is a link on how to configure the YouTube embed code parameters - https://developers.google.com/youtube/player_parameters
If you do your keyword research and optimize the Title, Description, and Tags when uploading to YouTube you can take advantage of more search traffic from Google and YouTube.
What is your goal with this video? Do you want it to live on your lauch page only? Or do you want it to get noticed in other places on the web as well? Do you want the video to get shared around social media, for example? Or embedded into other people's websites?
First ask yourself: Does my video even work without the context of my launch page?
If it does why not go with YouTube. If you set up your video correctly you'll be rewarded with a decent Google ranking as well as with lots of YouTube's search traffic. After all YouTube is the second largest search engine.
You'll also benefit from YouTube's related video algorithm which can bring in a decent amount of traffic.
And you can profit from YouTube's sharing functionalities. Over the years people have simply learned how to share a YouTube video. It's natural.
Related Questions
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What are some good solutions to driving up YouTube views on my recent TEDx video?
I like to approach these things with big wins. One, ask yourself who your message would help? Who would find this really valuable? It may not be people you'd typically think. Look outside of your industry. Find where those people hangout online. Where are they on Facebook? What are they reading? etc. Then brainstorm ways that you can show up on those channels. For example: let's say your peeps love Forbes. Have you pitched Forbes yet? Or let's say that mommy bloggers would go crazy for your idea (so you think). You hit up some of them via email and tell them you'd love to share this free content. You'd think it'd be valuable. Content creators are always in the biz of finding more great content. So, when you can provide it and it makes sense (your job is to show why it makes sense) then people are happy to promote. The scariest part about this is pitching it because it can feel vain. The key is thinking about those you're helping, removing yourself from the equation and releasing the outcome. Then see what happens :) Happy to discuss in detail how you can find potential partners to promote your work, formulate the pitch and even create some email templates for you to send out on a call. Shoot me a message if you want to set up a call.LB
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How can I monetize my You Tube videos effectively outside of the website's own monetization?
Congrats on your steady growth on Twitter and YouTube - that's definitely a good sign that you're on the right track! Sponsorship, brand integration, product placement, reviews, and endorsements are all good ways to make more income with your YouTube videos. Sponsorship would be like a regular, ongoing company that is mentioned at the start and/or end as helping make the video/show possible, brand integration would be making a video based around the company's product or service, product placement would be using the company's product briefly in a video, a review would be sharing your thoughts on the company's product or service, and an endorsement could just be saying at some point that you found a company with a product or service that you like and think your audience would as well. Hope that helps and otherwise if you would like more information on any of those or ways to get companies involved, please feel free to request a call with me!JR
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What tactics did the Secret App use to grow it's install base so quickly?
To put it simply: their VCs. Take a look at who funded them: Seed (12/2013) $1.43M Google Ventures Initialized Capital SV Angel Brett Slatkin Harry Cheung Fuel Capital Index Ventures Kleiner Perkins Caufield & Byers S-Cubed Capital Series A (3/2014) $8.6M Kleiner Perkins Caufield & Byers Garry Tan Alexis Ohanian MG Siegler Bing Gordon Megan Quinn Chris Howard Brad Silverberg Vivi Nevo SV Angel Ashton Kutcher David Sacks Bill Lee Pete Cashmore Joe Montana Rob Wiesenthal Google Ventures (from http://www.crunchbase.com/company/secret ) Many from this list are using the app, talking about the app (very often), and creating the air of inevitability. Their social networks are extremely influential. There were apps similar to Secret before, but none with such A List supporters behind it.SR
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What are the affordable video hosting services similar to vdocipher, that provide encrypted video streaming options?
I would recommend that you check out http://wistia.com/ - I use them for all my videos. Public and privately.TM
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What's the best way to warm up an email list of existing customers for a new product launch in a couple of months?
I've worked with several companies marketing products ranging from $10 ebooks to $1,000+ products, and they've all had success using a relatively simple formula: 1. MAKE PEOPLE'S LIVES BETTER. Everyone gets too much email, so if you're going to put another message in someone's inbox, it had better be for a good reason. Create content that will improve their current existence. What kind of person will buy your product? What challenges are they facing that your product will solve? Can you give them starter steps right now that will get them on the path to improving their lives? Do that. 2. GIVE PEOPLE WHAT THEY WANT People who engage with your emails should receive follow-ups relevant to their interests. Did they open your emails about Subject A, but ignore the emails about Subjects B and C? Then only send them Subject A emails — that will give them the (totally true) impression that you're tailoring the emails to their interests. (This can be automated. It's not as complex as it might sound.) 3. DON'T PESTER If someone doesn't open your first email, send a follow-up. If they don't open the follow-up, you can try a reactivation campaign. If they still don't open anything, stop worrying about them. You can send the product announcement (it never hurts to try), but if they're ignoring your marketing emails, sending more will just piss them off and contribute to a lower open/clickthrough rate. Focus on the customers who want to be engaged; don't let those who aren't interested distract you. 4. TREAT EVERYONE'S INBOX LIKE YOUR OWN Before you send an email, think about whether you'd send it to people in your contact list that know you personally. Is it genuinely helpful and useful? --- Using this strategy, we were able to create high engagement that carried through into the product launches. We were able to sell out on the biggest launch (a list of over 500k) and put up pretty respectable numbers for clients with smaller lists. If you'd like to discuss the finer points of an email strategy like the ones I've helped put together, or if you'd like to discuss the specifics of a strategy for your specific product, I'm happy to help out on a quick call. Just let me know. Good luck!JL
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