What are the best services to use for retargeting, and how should you set it up regarding tagging users / frequency?

The answer depends on your situation: You could be a start-up that is more concerned with not blowing tons of money, or you could be in a rush to be done. In both situations, your objective is to find inventory sources that work quickly and then massively scale into those inventory sources. I am going to assume that the goal is to be efficient. In this case, I would start with relatively few inventory pieces and a pretty low bid. The goal of your experiment is to determine what inventory DOESN'T work while spending as little money as possible. By concentrating your spend on a few pubs, you can get to significant results quickly. If you spread out your spend, you won't generate enough clicks or backend actions per inventory source quickly enough to determine if one is actually working. (In my latter user persona, you can simply spend gobs of money to get significant results on lots of inventory quickly.) So the moral of the story is that you want to get to results, you have to scale the number of pubs you work with to align with the amount of money you are planning to spend. You would like to, within a day or two, rule out bad inventory and focus on new inventory, or alternately, make massive investments in working inventory to print money for yourself. I would be happy to do a call to further discuss.

This falls outside my field; but in the absence of responses from others, I'll throw in my 2 cents. Yes, photographs will communicate emotion more viscerally and more immediately to a wider audience than would mere graphic design. It would take a rare painter to equal an average photographer for a job like this one. We've all watched weddings all our lives – weddings of actual people; and we empathize or fantasize by imagining ourselves in their place. Especially among brides, it seems there's a strong desire to emulate. But we're all trained to respond to images of weddings and brides. The less stylized and abstract they are, the more evocative we'll find them. That's my hunch. Browse some Pinterest boards about brides and weddings, and you'll quickly see for yourself what kinds of images people have selected and respond to emotionally.

[Source: I founded isocket, a 'thought leader' ad tech startup] Allow me to try and demystify that Luma Partners graph that you linked to. It's a great graph and Terry has done a good job building it, but it strikes fear into new people like you - and sometimes, like any data source, it can be twisted or misunderstood. Many look at it and go "wow, that's such an overcrowded market!" but I like to point out that this is a $30B (domestic) industry, and that graph essentially covers all the pieces. I'm sure if you look at any other industry that big and drill down into all the vendors and OEMs and so on it would be even more crowded. Like autos - there are a few big car companies, but thousands of little vendors that make this bolt or that gasket. It's all about the two main entities, the ones that matter - advertisers and publishers. Everything else is there to help those two groups. Advertisers, like Ford, buy advertising space from the publishers, like Yahoo Autos. So there are buyers and sellers. These buyers and sellers used to get together, shake hands, and do a deal. But over time its gotten more complicated for each side, so companies pop up to start handling different pieces of it. Any time you have a market of buyers and sellers doing business (stocks, widgets, whatever), you tend to see things like: * Brokers to help connect people and do deals. * Marketplaces where buyers and sellers can find each other. * "Authority" type services that help a buyer investigate whether a seller is legit and vice versa. * Vendors/suppliers that help you execute a deal. * And so on. For example, if you want to buy a banner ad on Yahoo, you have to make a banner ad. So there are companies that help you make great banner ads. Then maybe you want to bid on the ad space on Yahoo so that you can get a competitive price, so you go to an ad exchange like Right Media (owned by Yahoo). Let's say you call up a website and want to buy a banner ad on them. Even if you do everything else by hand (like send them a check by mail, etc) - how does the banner ad actually show up on their website? That's why ad servers were born. Ad servers manage all the different ad spaces and banner ads for a website, handles rotating the banners, turning the banner on and off on specific dates, tracking clicks, etc. One of the newest buckets is "DSPs" - this is a new type of service that popped up a couple years ago when buyers wanted to do a new type of advertising (called Real Time Bidding). A customer had a need/pain, so a group of companies started to help them. So each bucket in that Luma graph is a piece of the chain to help buyers and sellers do business. Some buckets are more important and arguably more lucrative/sustainable than others, but that's how it developed.

I would storngly suggest you to consider a 4th optinion which is much cheaper and with a higher chance of giving you return. I've personally used this strategy to start my consulting business from 0 to 12 clients in the first 3 months. Here's exactly what you can do. How You Can Generate 5 to 10 extra Trial Customers per week using Linkedin It is NOW the moment to leverage Linkedin’s full potential. In the future, this social network will start to get overcrowded (see Instagram and other ones that in the past were money-printers for the first ones who fully understood them.) How to leverage Linkedin to generate leads? 1- Use your personal account to post relevant content. Don’t put external links (if you really have to, write them in the first comment and tell people to look at it) as the post which includes them are penalized by the Linkedin algorithm that tends to make people remain in their platform. Use Quuu.co. if you want contents related to your niche posted every day on your account, but don’t expect an engagement from those. The best posts come from your stories, what you’d learned, and they give the hell out of value to your audience. 2- Select your target audience. Just hit the search button and look for the location, title/position, etc. where your leads are. 3- Optimize your profile. Treat it like a sales letter, but more related to your person. Firstly, write something eye-catching on your headline, for instance, “Contact me if you want to generate more leads for your B2B Business.” Then the first paragraph should be customer oriented (explaining the benefits of working with you/your company.) After you can tell more about yourself, and of your story if you’d like to. You can check my profile to have some inspiration. 4- Start with the automation. Download “Linkedhelper” (better) or “GPZWeb” (still good) to automate the following actions: - Profile Views. People will visit-back and see your “optimized profile” (see point 3.) And many times they’ll contact you. - Connect with 1,000 People, including a 1 line message (less-salesy messages get a higher-acceptance rate.) - Send a Direct message with an intro summary & calendly/ web/email link to everyone who accepts (better if you wait one day after they accepted your connection request.) ** MAJOR KEY ALERT** A high-quality copy of the message is KEY to succeeding. Try to stand out with humor or creative ways (thanks, Jon Buchan). I get five messages per day from people pitching me SEO services which go straight to the trash bin, while my messages, not to brag, get a very high response rate Reply to your messages, and watch the leads roll in! I repeat! Linkedin (and his automation) will soon get less effective as more and more people are starting to do it. So, do it now (the same applies to Facebook groups, see the third paragraph) and you’ll be ahead of 99,9%. Another thing, stick to the limits, check the Linkedhelper knowledge base for that. -- If you want support in implementing this strategy, just call me here on Clarity :-)

You can approve your AdSense by compliting the minimum number of visitor people in a day and this is done by posting about your game on social media that is mostly used. Thank you Any other questions please ask.