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Marketing Strategy: For a social media startup, what can be the strategy to bring students to test the App?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

The Test strategy should make sure that all the quality and performance guidelines are met. A few pointers in this area:
1) Selection of the devices – Analyse the market and choose the devices that are widely used. (This decision mostly relies on the clients. The client or the app builders consider the popularity factor of certain devices as well as the marketing needs for the application to decide what handsets to use for testing.)
2) Emulators – The use of these is extremely useful in the initial stages of development, as they allow quick and efficient checking of the app. The emulator is a system that runs software from one environment to another environment without changing the software itself. It duplicates the features and works on the real system.
Types of Mobile Emulators
Device Emulator- provided by device manufacturers
Browser Emulator- simulates mobile browser environments.
Operating systems Emulator- Apple provides emulators for iPhones, Microsoft for Windows phones, and Google Android phones
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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