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You need to develop and implement a thorough marketing plan then implement, test, revise. Creating a good program takes a lot of time and should be done with the help of a sales or marketing consultant. I have tons of B2B selling and marketing experience and would love to connect.
I believe in a multi faceted marketing approach that hits and TESTS all medians for effectiveness. First you need to develop a very specific target market based on your product sales and current experience selling to different types of businesses.
I would be happy to hop on a short free call to discuss further and help you expand on the ideas.
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