You should also discuss market trends. If you are a SaaS company, you should note vertical-specific software is becoming more popular. Try to predict how these changes will influence your business. Most sales goals are revenue-based. For example, you might set a total target of $10 million in annual recurring revenue. Alternatively, you can set a volume goal. That could be 100 new customers or 450 sales. Make sure your objective is realistic, otherwise your entire sales plan will be largely useless. Factor in your product's price, total addressable market, market penetration, and resources. Of course, you will probably have more than one goal. If you have territories, assign a sub-goal to each. Suppose your sales goal for the first quarter of the year is selling $30,000. Based on last year's performance, you know January and February sales are slower than March.
You can read more here: https://blog.hubspot.com/sales/ultimate-guide-creating-sales-plan
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