Loading...
Answers
MenuRecommend a WordPress plugin to drive email newsletter signups for my website (details below). Explain conversion rates & other benefits.
Website: ProjectManagementHacks.com.
Currently using the SumoMe plugin for sign-ups which is working moderately well and has the virtue of being free.
I'm willing to look at paid plugins (prefer one time fee to monthly recurring) if there is good data & case studies showing the value
Answers
Why don't you do a design hack rather than change. Add in the image of the actual report they get to get people excited. Also add it to your sidebar of the site and have your right side pop up show up further down.
I personally use Subscriber's Magnet by MaxBlogPress. This is a one-time fee plugin, but it allows multiple points of engagement (e.g. top of page, bottom of page, sidebar, popin, comment box, etc...) to increase overall optin rates for your site.
My site saw a 32% increase in subscribers after deploying this plugin.
You can try something like Hellobar or ManyContacts
Here are some thoughts on a foot in the door technique I wrote on my blog
http://creativethirst.com/blog/growing-your-email-list-with-the-foot-in-the-door-technique/
On WPMayor.com we use Optin Monster (http://wpmayor.com/link/optinmonster). Formerly a plugin but now a SAAS, it can function on any website, not necessarily a WordPress one.
It's got tons of features including split testing and ready-made design templates. You'll see the best conversion rates when you offer a compelling proposition to site visitors. A PDF guide tends to work well.
To take it to the next level you can try content upgrades.
Syed Balkhi (CEO of Optin Monster) offers a great explanation on how this works:
"With Optin Monster you can also offer different Content upgrades are lead magnets (or opt-in bribes) that are created specifically for a particular blog post or page.
It replaces your generic eBook or “get free updates” offer with something much more targeted that strongly appeals to the person on that page."
Related Questions
-
How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
-
How to price conversion rate optimization?
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.KM
-
What is the industry average conversion rate for cold emailing?
Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedIn,. Worst case scenario, send a 'permission pass' email where you simply gauge interest and let them know you won't be emailing them again if there's no interest. Keep it very short, non-commercial with just solid information/links to web, and an easy to reply yes/no answer.BI
-
What is Drip Marketing? I'm looking for case studies or real life examples of how effective it is a strategy for user retention.
Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typically for top of the funnel activities you might offer something like a general whitepaper or something which describes the overall business problems that your prospects might be feeling. From there you can use a marketing automation tool to send through additional material or reminders periodically depending on how your prospects engage with you. The idea at the end of the day is to reduce that amount of direct time that a sales rep spends closing any deal by ensuring that leads have shown sufficient buying signals and are ready to purchase.SH
-
Can You Setup Lead Tracking In Infusionsoft For Me?
Infusionsoft's built in lead tracking works well ONLY if the website passing the traffic to your optin page allows that data to be passed. If that is not the case, the only way to do it is with separate web forms...and then in the sequence after each web form, you can apply a tag to specify which form was the source of the lead. Hope that helps :)TD
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.