Please exclude widely published growth hacking methods used by Uber, Airbnb and the likes. Maybe you came up with the growth hacking strategy or have seen it in action on one of the websites you are currently using.
Offer to provide a course or training for the audience of a prospective JV partner.
In my own business I have joined with real estate investors to teach internet marketing concepts to their students and then sold my products and services.
I have also created a free course for a friend who is a motivational speaker to give to his audience. In exchange I did a live interview with him as an introduction to the audience.
Schedule a call if you would like to delve into these ideas further.
Sadly, these sorts of things are proprietary (it is "hacking" after all) and until a company isn't reliant on OPNs for growth, no one is really incentivized to talk about it. Even after they've made it, it probably still works for them.
I can say that OPNs are increasingly vigilant about protecting their main asset: their network. Networks purport to be open, but will immediately silo each other when they feel like others are encroaching on their turf—there's a reason Facebook, Twitter, and LinkedIn don't let you OAuth into their websites to sign up, but will happily authenticate you to others.
Further, many things that companies do might be considered plain good marketing and advertising, not "hacks". Playing by the rules isn't newsworthy.
Schedule a call if you want help thinking through your challenges.
I would start simple, with one approach online (Linkedin) and the other on ground, with your contacts.
A simple way to leverage other people's networks on Linkedin, connect with people that are in similar industries to you or in industries that you want to be a part of. Send them a message asking to connect and what you are wanting, many people will often be willing to help. Additionally, you can join Linkedin groups for like-minded people and start the conversation, get people talking.
Offline, reach out to your connections and invite them for coffee or a phone call (whichever you feel more comfortable with). Get to know the people more and ask them if you can tap into their network. People will help you, of course be genuine and grateful and people will continue to help you grow.
Feel free to reach out to me and we can talk more about your specific situation in detail. Let's set up a call.
The concept of “other people's networks” is a variation on the real estate investment concept known as using “other people's money.” Starting with truly little capital, you can leverage the bank's money to control large assets. Growth hacking is simply smart marketing in a post-gatekeeper world. The Internet has demolished old barriers to entry, and anyone with a Wi-Fi connection has access to massive networks with billions of users. A growth hacker's job is to capitalize on these cheap methods of customer acquisition, retention, and referral and then automate systems that will continually fuel themselves to provide future returns.
You can read more here: https://www.inc.com/stephan-aarstol/growth-hacking-101-leveraging-other-people-s-networks.html
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
