How would you go about asking for a potential employer to pay for travel expenses and take it off from your first check?

Some of this is stage dependent and all of it is highly dependent on the team above the product manager. The simplest answer of course is to find PM's from companies who have had exemplary success where the Product Manager candidate either led prior success or was exposed to it in a meaningful way. A simple starting point is to ask them to give you examples of conflicting opinions on a feature and how they evaluated the conflicting opinions and made a decision and tracked the success or failure of that decision. AirBnb actually gives PM's homework as part of the interview process where they have to actually present a unique idea (from scratch) to the interviewing team. Happy to talk to you about best process based on your stage and existing team.

Before we dive into the equity,salary and such. Motivation and retention begins with the CEO. Ask yourself what is the culture of the company? If you don't know anything about culture then start with the basics: 1. Do you value employee opinions? Do you ask for others opinions? 2. Do you encourage people to listen to employee problems? Do you listen to what other people have to say? 3. Do you encourage others to come up with ideas and suggestion? 4. Can you sell your dream? 5. Can you build consensus? 6. Hire people for their strengths and fix their weaknesses 7. Don't assume shit, always ask 8. Treat your interns like employees and mentor them 9. Have a clear vision and be able to articulate it 10. Can you admit when you are wrong? VERY IMPORTANT So if you have a strong company culture this will help with new hires, motivate, and retain talent. The frosting on the cake is free food/snacks, happy hours, company paid healthcare benefits, etc.

I would be curious to know why you feel it is important to use personality testing. I have hired over 20 sales reps and I have never used any testing. I have conversations with my hires because that is going to tell me more about their personality any day than a test. Plus you might eliminate someone because of a test score that could be a great fit for your organization. I have a pretty strong process for hiring sales people and could share with you my steps and even the questions if you would like.

Depending on what you need, you'll probably want to look at actual agencies. A single freelancer is unlikely to have the complete spectrum of skills you'll need, and unless you're looking to hire someone full-time, you'll probably have trouble retaining a single freelancer for a long period of time without conflicts. A mid-sized agency like the one I started (and later sold) specializes in designing and building sites. Their specialty is marketing and client acquisition, so they wouldn't be much help for the custom stuff later down the road — but that may not be an issue now. Another option may be to use a high-end development talent agency like http://www.10xmanagement.com/ — this company hires out very good developers, but you'll pay a premium. Like anything, you'll get what you pay for. Sometimes you'll get lucky on Elance, but you take on a lot of risk for the lower price. A mid-range agency has lower risk, but may lack full-stack capabilities. A high-range agency can solve all your problems, but you'll pay top dollar for it. I have a lot of experience screening and recruiting talent for projects in the mid-to-high range, so if you'd like to discuss strategies, let me know. Good luck!

I'd recommend RecruiterBox as long as you can focus on filing one position at a time. It let's you accept up to 200 applicants for 1 position for free. http://recruiterbox.com/recruitment-software-pricing-with-free-signup/ Also, There are quite a few others out there most of which offer free 30 day trials or free access to their platforms with feature limits on them vs the company's paid offerings. Based on the way you phrased the question, this app should do the trick! Side note - if you're making use off Google apps - just create a form for submissions. It's always free.