Loading...
Answers
MenuWhich monetization methods gives our video sharing website MORE revenue ?
Answers
The first thing you should do (if not done already) is analyze your current traffic. You have to make sure a good percentage of your visitors are actually sticking around to either watch the video or at least enough to look at your other content.
If this is not the case, then improving targeting for your ads might be your best bet. It is not just the quantity of the visitors but the quality that makes them worth it.
100,000 visitors that just bounce off immediately after arriving are worth less than 5,000 visitors that actually stay for the intended purpose.
A visitor that is on your site for a minute is much more likely to see an affiliate link and/or ad than one that just exits after a few seconds.
The next point would be looking at your site performance and formatting. If the site is slow to load, then people are more likely to exit as fast as they came in. Also, if they are there to watch a video clip and all the page is filled with ads everywhere, it does no good to the user experience.
Finally, make sure the ads shown on the pages are either relevant to the content in question or relevant to the customer.
Good Luck and let me know if you have any questions!
While there are many ways to generate revenue, remember that the goal is to keep providing something of value to your site users and those who pay (which in your case right now, is separate).
Your target audience right now is consumers of comedy videos. Find ways to connect with comedians and get them to advertise their events on your site. Sell gag gifts. Explore similar sites and figure out how they generate revenue and do it better.
I have seen many startups and projects rise and vanish, in short period of time. The only ones that stay and gain true momentum are original in essence and provide value to users.
If you truly want to carry on this platform and make it a renowned destination for fun, you need to shift your focus from revenues to value proposition, in long run.
To simply put, you need to think and brainstorm, how you can more useful or beneficial for your current users ?
If you can add value consistently, while maintaining your costs, your returns will be far better.
Related Questions
-
What offers can attract advertisers to my website?
(Background: I founded the largest marketplace for direct ad sales. Powers sites like Microsoft, Aol, Gawker, etc) If you want to sell ads directly to advertisers... that's awesome, but recognize it takes more work than just dropping AdSense on your site. I'm glad you're thinking of it like "how can I attract advertisers (customers) to do business with me?" I personally don't think gimmicks work well in the long run. It's all about the fundamentals. You are essentially a business (the website) that sells a product (the ad space / ability to reach your audience) to customers (the advertisers). All the normal fundamentals apply - you have to attract potential customers, sell them on your product, close the business, get repeat business, etc. So while a gimmick may work to get someones attention, if their experience of doing business with you is terrible they won't buy or won't come back. We believe the best way to attract, close and keep advertisers is to make your "products" as easy to find and purchase as possible. In the direct ad space, it is way too complicated - often requiring lots of emails and manual effort. Plus they have to find you to begin with. Some actionable stuff for you to do: * Do some customer validation. If you want to sell a product (the ad space), how do you know there is a market? Have you talked to potential advertisers about this? Do you have any pre-committed deals? Do your similar competitors do direct sales successfully? * Have a .com/advertise page and promote it well. You have to let people know you're open for business. Make it easy for people to find it. * Have a system that makes it easy to place/execute/manage actual ad orders. This is what we do at www.isocket.com. There are other tools for various needs, website sizes, costs, etc.John RameyJR
-
What is the average amount of profit that a business should aim for?
One thing I like about your question is the fact that you're ASKING it. Trying to quantify profit. Most people never even get that far. They treat profit--especially if it is that of their own business--as some ethereal thing they will "get later" if possible. "To manage we must measure" is a business maxim and a fundamental one for me. If we don't build Profit into our revenue equation, we're unlikely to get any. And so asking this question and building profit right into your revenue target is a powerful idea nearly all small business owners totally miss. As for an answer...that amount is really up to you. What do you need to survive? There are so many variables we don't know about: what kind of business, what scale, what paths to market are you using, etc. etc. that affect costs, together with the price tolerance of your marketplace, that it's not possible to give an "average" answer. When I train business owners on how to set their operation up for success, I recommend 20-30% of revenue be built in as a monthly amount for profit. However, this is usually for consultants, and may not be possible for other business models. Sometimes 5% profit is what's achievable, say for a commodity provider, and if they make money with that, OK. Have you done any studies of comparative firms in your niche?Jason KaniganJK
-
When bidding on CPM traffic through a self-serve RTB DSP, what are the most efficient strategies for initially choosing sites/apps, and setting a CPM?
The answer depends on your situation: You could be a start-up that is more concerned with not blowing tons of money, or you could be in a rush to be done. In both situations, your objective is to find inventory sources that work quickly and then massively scale into those inventory sources. I am going to assume that the goal is to be efficient. In this case, I would start with relatively few inventory pieces and a pretty low bid. The goal of your experiment is to determine what inventory DOESN'T work while spending as little money as possible. By concentrating your spend on a few pubs, you can get to significant results quickly. If you spread out your spend, you won't generate enough clicks or backend actions per inventory source quickly enough to determine if one is actually working. (In my latter user persona, you can simply spend gobs of money to get significant results on lots of inventory quickly.) So the moral of the story is that you want to get to results, you have to scale the number of pubs you work with to align with the amount of money you are planning to spend. You would like to, within a day or two, rule out bad inventory and focus on new inventory, or alternately, make massive investments in working inventory to print money for yourself. I would be happy to do a call to further discuss.Brent HalliburtonBH
-
What are the best platforms for me to submit my press release on?
Paid option: Do a paid press release on prweb.com. Free options: 1) To respond to reporters that are looking for content related to your product, subscribe to HARO (helpareporter.com) and check it daily and respond to relevant requests with information on your product. 2) To actively pitch your product story to reporters, first find the right ones: A) In google type in keywords relevant to your product. B) Click on the 'news' category C) filter the results by 'recent' or 'blog' Some journalists cover a particular topic, others cover particular region. Find the ones in each category relevant to your product. To contact them, look them up on Linkedin, Twitter, etc. In your correspondence, make sure you show them that you've read what they've written about in the past and describe your product and how it's relevant. They need reads / hits on the article to get paid, so make sure to frame your story in a way that would help them do that. If you'd like more specific advice on how to frame your product for particular stories, etc. let me know, LeeLee von KrausLV
-
What is a normal churn rate for b2b saas company with an average monthly revenue of $850 per customer? Is 10% of the total monthly sales high or low?
10% of the total monthly sales churning on an absolute basis is near fatal. That means that within 5 months, you have 50% absolute churn per year, which reveals fundamental flaws with the service itself. Anything above small single digit churn is telling you and your team that customers are not seeing enough value in your product. I'd start by doing as many exit interviews as you can with those that have churned out, including, offers to reengage at a lower price-point while you fix the issues that matter to them. Happy to talk through this in more detail in a call.Tom WilliamsTW
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
