Loading...
Answers
MenuWhat offers can attract advertisers to my website?
Internet advertisers are willing to pay for retweets, registered users, if it is a startup - for debugging, for users purchasing their product or service; what else?
Answers
(Background: I founded the largest marketplace for direct ad sales. Powers sites like Microsoft, Aol, Gawker, etc)
If you want to sell ads directly to advertisers... that's awesome, but recognize it takes more work than just dropping AdSense on your site. I'm glad you're thinking of it like "how can I attract advertisers (customers) to do business with me?"
I personally don't think gimmicks work well in the long run. It's all about the fundamentals. You are essentially a business (the website) that sells a product (the ad space / ability to reach your audience) to customers (the advertisers).
All the normal fundamentals apply - you have to attract potential customers, sell them on your product, close the business, get repeat business, etc.
So while a gimmick may work to get someones attention, if their experience of doing business with you is terrible they won't buy or won't come back.
We believe the best way to attract, close and keep advertisers is to make your "products" as easy to find and purchase as possible. In the direct ad space, it is way too complicated - often requiring lots of emails and manual effort. Plus they have to find you to begin with.
Some actionable stuff for you to do:
* Do some customer validation. If you want to sell a product (the ad space), how do you know there is a market? Have you talked to potential advertisers about this? Do you have any pre-committed deals? Do your similar competitors do direct sales successfully?
* Have a .com/advertise page and promote it well. You have to let people know you're open for business. Make it easy for people to find it.
* Have a system that makes it easy to place/execute/manage actual ad orders. This is what we do at www.isocket.com. There are other tools for various needs, website sizes, costs, etc.
I need more information to answer effectively. There is no "one size fits all" solution. Anyone who offers you one is either high or trying to blow smoke.
The best option is Native Advertising, which is identifying the atomic unit of consumption on your site, and creating a paid version of it. (i.e. paid search ads, or preroll videos.)
an internet advertiser will pay for anything that produces a return on investment, or boosts his ego. So, make them look good, and make them money, and you are in business.
What works for me is the deal I have on my blog. I offer to actually blog for my advertisers and for an extra fee, I tweet them to my 40,000+ Twitter followers.
If you offer advertisers more than just an ad, they will see the value and pay you handsomely.
Offer advertisers more than just an advertisement:
Since most websites just offer an advertisement or a banner ad, those ad deals are a dime a dozen on the internet. Go over and beyond like I do and add a small blog post about their business. You can even save yourself time and tell the advertisers to write the blog post themselves and you make the same money either way.
I would be glad to share more advertiser-value ideas with you. I would love to schedule a call with you and I will show you many more advertiser-revenue strategies.
Bruce
There are various ways to do it.
Focus on Website SEO: Before you begin working on your website content, you need to know the SEO tools that will go into it. Use the Google keyword tool planner to help you find the best keywords for your niche market. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.
Social Media Marketing: Creating a social media account and interacting with the customers often is the best way to promote a website. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.
Search Engine Listing: A simple way to start getting traffic to your website is by using the search engines. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.
You can read more here: https://www.outbrain.com/help/advertisers/promote-website-free/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
What is the best way to capture and track referrals directed from a landing page?
There are a few ways to track things automatically, but they get complicated: - referral program software - Give your referrers special URL's with parameters that identify them as the referrer (like http://url.com/?referrer=JohnDoe), then push that value into a hidden form field - Create a separate landing page for each referrer I'd keep things much simpler to start. Just tell your social club that there's a referral program in place, then add a form field on your signup process asking who referred the new customer. If John Doe knows that there's a program in place, when he refers someone, he's likely to tell them "make sure you say I referred you". When the new customer joins, they'll likely remember to enter "John Doe" as the referrer. It's not bullet proof, but it's an easy way to start.Corey DilleyCD
-
What strategies and tactics have people used to successfully launch and market apps to college students?
As far as targeting a single high school, I don't know. But, in terms of platforms this audience uses, Tumbler, Instagram, Snap Chat & Vine would be good targets.Valerie PugsleyVP
-
What is the best timing in the new year to launch business marketing?
Hi there! In few words, the launch date does not matter a lot as long as you are following with a continuous marketing plan all the year. It is better to tune your lunch date according to your marketing campaign than connecting it to the seasonal event. The timing of your launch only matters if your website is already ranked or has a good authority associated to it. Launching a website is not like opening a local shop. The launch date is defined by the effectiveness of your marketing campaign. In other words, your question must be rephrased as: "When is the best time to launch my first marketing campaign for my newly created website?". In that case, you will need to describe in details what kind of website you have and how are you planning to market it. I would be able to give you a more accurate answer if you explain to me what kind of website are you planning to launch or what products mainly are you selling. Hope that helps!Roland ZelhofRZ
-
What are the best ways to generate traffic or ways to reach to the customers you are looking for as a startup?
It really comes down to 2 major buckets. 1) CONTENT / INBOUND MARKETING Some people consider this option free, but it's not. Time is money, and it requires an major investment to do it right. The options are: - Company blog - Guest post on other blogs - Engage on social media (Facebook, Twitter, Instagram) - Press - Videos on YouTube - Create a free App (web or mobile) etc ... This strategy is all about create amazing content/information/tools for your customers. Think about their major questions they have for your industry, and answer them. Even consider teaching them everything you know about your industry. Doing so will attract them, and make you look like an authority. I've done this with my past 2 companies Flowtown (300K U/V), and Clarity (40K U/V) blogs. Each of the items mentioned above have a unique strategy and tactic .. so best to pic the one you'd be most excited about creating, and do just that one with all your resources. 2) PAID MARKETING Paid means using advertising to introduce your company to potential customers. Some options you have: - Google Adwords - Facebook Ads - Twitter Ads - Bing Ads - Banner Ads etc ... The only way I would suggest paid marketing is if you truly understand your customer LTV (Lifetime Value). If you don't know that, then you could be wasting money attracting views to your startup that aren't profitable. So be sure to have a product / service that makes profit, then you can test different paid marketing channels. My rule of thumb, is it'll cost your $200 to get 1 new paying customer (on avg.), so unless you're making $600 profit from a new customer, don't both for now. If you need to discuss further, you know how to find me.Dan MartellDM
-
About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards KennethKenneth ToddKT
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
