I have seen many startups and projects rise and vanish, in short period of time. The only ones that stay and gain true momentum are original in essence and provide value to users.

If you truly want to carry on this platform and make it a renowned destination for fun, you need to shift your focus from revenues to value proposition, in long run.

To simply put, you need to think and brainstorm, how you can more useful or beneficial for your current users ?

If you can add value consistently, while maintaining your costs, your returns will be far better.