I grew an educational marketplace from posting videos on youtube, short 5-7 min explanations of algebra and calculus classes. It occurs to me that you could probably create a series of 5 to 7 minute videos dictated by 2 or 3 chiropractors teaching good posture in work, how to excersice while at work, how to strectch your back in 3 steps and so on. There is high volume search and the videos could easily be linked to a landing page for every geo location where learners could get a free 30 minute consultation.

Happy to talk more strategy :)