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Clarity

Hernan Jaramillo

San Francisco, California

Growth Hacker that sold car listing site to Autotrader. Created 2 youtube channels with more than 200M views.

Vp of Business Development @Justforall
Director of Search @Reputation
CEO & Founder @Tareasplus the largest educational marketplace in Latinamerica with 3.5M visitors/month and 1M subscribers.

$5.83/min

85 Calls

36 Reviews

27 minutes
Avg. call

Growth Hacking Digital Marketing Startups SEO Link Building YouTube Online Reputation Management Content Development Growth Strategies Growth Hacker

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Help With Youtube Expert

With more than 150M views and 550,000 subscribers, our youtube channel is one of the top 100 educational channels in the world. I can help you grow your audience, optimize your channel and create strategies to generate more revenue via Youtube

SEO Help?

My edtech startup ranks page one of google for more than 30,000+ terms and drives more than 60K visitors on a daily basis. I can help you with related SEO strategies or problems that you are currently experiencing with SEO.

Currently teach a Growth Hacking with SEO class in General Assembly in San Francisco

Help With Facebooks Ads

I used to advertise with Google but Facebook has become so effective that all of my marketing budget is allocated to this platform. From brand awareness ads to get increased lift recall to ads taylored just for conversions (leads, purchases, downloads) or even retargeting via product catalogs. Its all about testing and understanding the relevance score algorithm.

SEO for Youtube

The above graph shows how in 2 yrs I grew traffic on my latest youtube channel. No advertising, no promotion just content strategies. I can share some of those strategies to help you grow your youtube channel. Seo for youtube

How to Optimize Youtube

There are several factor that determine how well your videos are going to rank on Youtube, its not enough to focus on views, watch time and engagement are critical factor. I can help you tune your youtube channel for better results

Answers 79
Reviews 36

Answers

Hernan Jaramillo answered

Should companies use comment posting on blogs/forums and articles as part of their SEO strategy?

It used to work really well but Google actually got very smart about it. Comment posting is not worth the trouble, but blog/guest posting -that is when you write a long article for other blogs still works.

Take it from Matt Cutts: https://www.mattcutts.com/blog/guest-blogging/

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Growth Hacking

Growth Strategies

Hernan Jaramillo answered

Which country offers the best outsourcing value for tech entrepreneurs?

Here is an answer based on past experience of 14 years in the trade, it is by no means a generalization:

India: they will always say the can do it, you end up closing the deal with a sales person only to be relayed to someone who is not very fluent in English. You end up micro managing paying a lesser hour but wasting more time. (we stay away from)

Ukraine/Estonia: really good overall, language is a barrier but their math skills really show off in any of their projects. Prices are very competitive

Argentina: Great design and coding skills, If you know spanish then its a breeze. Argentinas pesos situation against the dollar makes it very competitive

Colombia: As well as Argentina very good on the design level, coding skills lets say they are evolving but future looks promising.

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Outsourcing

Technology

Entrepreneurship

Hernan Jaramillo answered

I would like to get some advice on how my business partner and I should divide the equity in our start up?

50/50 usually gets you in a gridlock in case there is a need to make a strategic decision. Allowing a 3rd member to have a small 5 to 10% could help break any indecision.

It is only natural that you feel compelled to equally divide your shares as you are starting there is "enough" romance to have a rosy outlook of everything to come. I did this with my current partner and we have been working at ease for the past 15 years.

Happy to give you more advice

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Startups

Hernan Jaramillo answered

Our site scaled up to a traction of 200,000 in Alexa, but dropped due to lack of funding. What can be done with our site now?

For starters measuring your sites traction via alexa is just bad. Your data is being extrapolated by a "n" factor which really means you could be the #1 site in a category and in reality be the #1000. Better use something like similarweb.com if your idea is to understand your relative position to your competition. That being said, your traction is relevant only when it shows a projection of "predictable" growth and depending on what your business model is will that traction be relevant or not

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Fundraising

Start-ups

Hernan Jaramillo answered

When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?

Focus 1st on the part of the marketplace that is not automated to self-serve itself. You will learn from manual implementation and hence develop ideas to automate and scale quickly

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Start-ups

Marketplaces

Online Marketplace

Hernan Jaramillo answered

(Physical product) How/when/why did you know your 1st, 2nd etc. successful business would scale and not only appeal to a few hundred paying customers?

When CAC < LTV, but the trick here is pre-revenue so the only way you could actually really have a comprhensible gauge on this would be if you did a kickstarter, indiegogo to measure "interest" before engaging in real "physical" product development.
Remember a crowdsourcing site goal is not just to fund a product but also can help as a tool to measure "interest". Think of it as a "surveymonkey" for physical products.

"X" amount of interest could actually give you a hint of what the possible outcome could be and if you are starting at an ilussion or not.

Good luck :)

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Entrepreneurship

Lean startup

Startups

Hernan Jaramillo answered

What is the best tutorial to get started with CakePHP?

I would probably look at a course on udemy for that specific case
https://www.udemy.com/getting-started-with-php-programming/?dtcode=MzjhAx31ASRH

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PHP

CakePHP

Hernan Jaramillo answered

How to solve a chicken and egg problems for a marketplace like Uber? What is the best way to acquire demand side?

Ah! the beauty of starting a "two-sided" marketplace. There is no "secret" formula to this and it really depends on the space you are currently at.
My advice would be to start with the side that requires the most amount of 'hand-holding" that is whatever side requires the most amount of human interaction. But ultimately it depends on the type of "marketplace". Uber for a long period of time hired "black cars" to artificially create demand from the users. Once riders reached an inflexition point they doubled down on driver acquisition with huge incentives such as paying guaranteed rates $50/hr, $250 referral fees. Then they circled back to riders by offering 1st ride free, and huge discounts.

Glad to have a call on how other marketplaces have seeded their demand or sufficed to activate one of the sides

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Online Marketplace

Marketplaces

Hernan Jaramillo answered

What are the best tips to growing your audience for an online marketplace?

The beauty of a "two-sided" marketplace. I can actually tell you how we started ours. I actually wrote a post, but in essence we "seeded" one side of the marketplace with our own video courses. This built confidence "enough" to the point other authors were "enticed" to upload content to our site. Today we have more 500,000 registered students and receive about 1M uniques per month.

Glad to hop on a call and dig deeper or just read my post on how we started: http://blog.tareasplus.com/startup-leveraged-youtube-create-marketplace-500000-subscribers/

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Marketplaces

Online Marketplace

Hernan Jaramillo answered

Is it best to hire an Adwords expert or attempt to DIY?

It all depends if there is room for arbitrage, meaning if you spend $100 will you make $150 or $200 or whatever your conversion rate would be for your business. That requires that you need to have some sort of knowledge on how to create an adwords account, selects the copy for you ADS (text or display ads), select if it is search or Google's display network and then run the ads by bidding on keywords or the alternative targeting methods google offers.

Run $50, $100 or even $500, target specifically based on geo location, target age and be sure you have the proper tools on your website to measure conversion. That is, you know how to build url addresses that track when you make a sale? get a call or whatever the activity you are trying to convert for.

I happen to have a free $100 credit on google adwords: hopefully no one will read it before you do :)

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And if you want to test other growth hacking ideas more than happy to hop on a call :)

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SEO

bootstrapping

Hernan Jaramillo answered

Hi, It is possible to raise capital from US venture capitals if your startup is funded in Chile not in USA?

I'm actually from Colombia and was able to raise capital in Silicon Valley for my startup three months after I moved to San Francisco.

My idea was originally conceived in Medellin, Colombia but I figured a way to build the prototype and then establish our headquarters in Silicon Valley.

Here is a previous answer that details a little bit of the process of how I went about investors
https://clarity.fm/questions/1702/answers/5632/share

More than happy to tell you the story and process of how we did on a brief call :)

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Raising Venture Capital

Reviews

Excellent phone call. Hernan pointed out an important element of our search strategy that we haven't been paying attention to. Needless to say, we'll be paying attention now. Thank you Hernan.

Amad Ebrahimi Source: Clarity

Great Advice

Gregor Müller Source: Clarity

Hernan gave me the few bits I needed in order to execute my plan on growing my channel sustainably and organically.

Ruda Krishna Source: Clarity

Very helpful, productive, insightful. Thanks Hernan!

SE Hungary Kft. Source: Clarity

Excellent gave me great insights!! :)

Tyler Moore Source: Clarity

Excellent insight. Straight to the point advise with no sugar coating.
I'm contacting him back once I come up with the next set of right questions.

marlon garza Source: Clarity

Very Good call

Steve Kadlec Source: Clarity

Hernan definitely knows his stuff and he gets straight to the point with actionable suggestions. He has a ton of success and experience with massive SEO and gave us a great session of high level suggestions. Worth the call!

Stefan Cole Source: Clarity

I really enjoyed my call with Hernan. I connected well with him. He immediately understood my business challenges and offered great feedback. I look forward to talking with him again soon!

Stephanie Salazar Inderlied Source: Clarity

Hernan was precise and helpful for a beginner like me.

Michael Mok Source: Clarity

Great call, lots of useful information and even offered to make a business introduction for us. 2 pages of precise actionable notes. Would call again.

Brett Fogle Source: Clarity

Member since March 2013