Created 3 youtube channels with more than 500M views.
Formerly Director of Search @Reputation
Raised $100M for Eat Just as VP of Business Development
10ampro fastest growing podcast in biz/tech in spanish
The above graph shows how in 2 yrs I grew traffic on my latest youtube channel. No advertising, no promotion just content strategies. I can share some of those strategies to help you grow your youtube channel. Seo for youtube
There are several factor that determine how well your videos are going to rank on Youtube, its not enough to focus on views, watch time and engagement are critical factor. I can help you tune your youtube channel for better results
With more than 250M views and 550,000 subscribers, our youtube channel is one of the top 100 educational channels in the world. I can help you grow your audience, optimize your channel and create strategies to generate more revenue via Youtube
We do long form podcast on youtube and spotify and then clip it to youtube and IG. Our edited videos have reached 500K views individually after published on tiktok
In the past five years I've raised more than $100M+ for several startups from large family offices and venture capital in the US and in Latin America
It used to work really well but Google actually got very smart about it. Comment posting is not worth the trouble, but blog/guest posting -that is when you write a long article for other blogs still works.
Take it from Matt Cutts: https://www.mattcutts.com/blog/guest-blogging/
Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc.
But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576
Here is an answer based on past experience of 14 years in the trade, it is by no means a generalization:
India: they will always say the can do it, you end up closing the deal with a sales person only to be relayed to someone who is not very fluent in English. You end up micro managing paying a lesser hour but wasting more time. (we stay away from)
Ukraine/Estonia: really good overall, language is a barrier but their math skills really show off in any of their projects. Prices are very competitive
Argentina: Great design and coding skills, If you know spanish then its a breeze. Argentinas pesos situation against the dollar makes it very competitive
Colombia: As well as Argentina very good on the design level, coding skills lets say they are evolving but future looks promising.
50/50 usually gets you in a gridlock in case there is a need to make a strategic decision. Allowing a 3rd member to have a small 5 to 10% could help break any indecision.
It is only natural that you feel compelled to equally divide your shares as you are starting there is "enough" romance to have a rosy outlook of everything to come. I did this with my current partner and we have been working at ease for the past 15 years.
Happy to give you more advice
For starters measuring your sites traction via alexa is just bad. Your data is being extrapolated by a "n" factor which really means you could be the #1 site in a category and in reality be the #1000. Better use something like similarweb.com if your idea is to understand your relative position to your competition. That being said, your traction is relevant only when it shows a projection of "predictable" growth and depending on what your business model is will that traction be relevant or not
Focus 1st on the part of the marketplace that is not automated to self-serve itself. You will learn from manual implementation and hence develop ideas to automate and scale quickly
When CAC < LTV, but the trick here is pre-revenue so the only way you could actually really have a comprhensible gauge on this would be if you did a kickstarter, indiegogo to measure "interest" before engaging in real "physical" product development.
Remember a crowdsourcing site goal is not just to fund a product but also can help as a tool to measure "interest". Think of it as a "surveymonkey" for physical products.
"X" amount of interest could actually give you a hint of what the possible outcome could be and if you are starting at an ilussion or not.
Good luck :)
I would probably look at a course on udemy for that specific case
Ah! the beauty of starting a "two-sided" marketplace. There is no "secret" formula to this and it really depends on the space you are currently at.
My advice would be to start with the side that requires the most amount of 'hand-holding" that is whatever side requires the most amount of human interaction. But ultimately it depends on the type of "marketplace". Uber for a long period of time hired "black cars" to artificially create demand from the users. Once riders reached an inflexition point they doubled down on driver acquisition with huge incentives such as paying guaranteed rates $50/hr, $250 referral fees. Then they circled back to riders by offering 1st ride free, and huge discounts.
Glad to have a call on how other marketplaces have seeded their demand or sufficed to activate one of the sides
The beauty of a "two-sided" marketplace. I can actually tell you how we started ours. I actually wrote a post, but in essence we "seeded" one side of the marketplace with our own video courses. This built confidence "enough" to the point other authors were "enticed" to upload content to our site. Today we have more 500,000 registered students and receive about 1M uniques per month.
Glad to hop on a call and dig deeper or just read my post on how we started: http://blog.tareasplus.com/startup-leveraged-youtube-create-marketplace-500000-subscribers/
It all depends if there is room for arbitrage, meaning if you spend $100 will you make $150 or $200 or whatever your conversion rate would be for your business. That requires that you need to have some sort of knowledge on how to create an adwords account, selects the copy for you ADS (text or display ads), select if it is search or Google's display network and then run the ads by bidding on keywords or the alternative targeting methods google offers.
Run $50, $100 or even $500, target specifically based on geo location, target age and be sure you have the proper tools on your website to measure conversion. That is, you know how to build url addresses that track when you make a sale? get a call or whatever the activity you are trying to convert for.
I happen to have a free $100 credit on google adwords: hopefully no one will read it before you do :)
And if you want to test other growth hacking ideas more than happy to hop on a call :)
Brilliant call! Great timing! Thank you!!
Knows what he's talking about. Look forward to another call soon
Super helpful and transparent. Will schedule a call in the future.
A+ PRO at what he does!
It is always good to get external perspectives on what we do. Hernan was very mindful of what we wanted and kept on topic. He has good knowledge of SEO, and in particular link building. I appreciated the feedback, the validation, and the new ideas on link building!
Excellent phone call. Hernan pointed out an important element of our search strategy that we haven't been paying attention to. Needless to say, we'll be paying attention now. Thank you Hernan.
Hernan gave me the few bits I needed in order to execute my plan on growing my channel sustainably and organically.
Very helpful, productive, insightful. Thanks Hernan!
Excellent gave me great insights!! :)
Excellent insight. Straight to the point advise with no sugar coating.
I'm contacting him back once I come up with the next set of right questions.