Coaches: how to attract and qualify prospects at a speaking gig booth?

Trade shows are excellent for: 1. Exposure - getting your name out there to the industry. If you are looking to get established (i.e. you are just starting out) attending let's others "discover" you. If you are established it let's others know you are still in the game. 2. Recon - you get a chance to literally MEET some of your competition. Grab their marketing materials and even take time to meet them (sometimes strategic alliances are possible!). You may also discover some trends in the industry that you can integrate into your strategy. As well trade shows can be great networking events. Be sure to collect as many business cards as you hand out.TIP: make notes on the back of the card to remind you why you took it so you'll remember the conversation when you get back home! Then take the initiative and follow up IMMEDIATELY. 3. Lead Generation (this seems to be specific to what you are asking) - gathering contact info from those that expressed interest and getting them into your funnel. I have developed some excellent ways to do this - to get them into the booth (or over to your table) and to engage them. 4. Sales - if you have product on-hand (which I HIGHLY recommend) or a way for people to "sign up" then and there you can actually generate pretty good income for the day. My goal for every trade show is to generate AT LEAST as much income from the booth as I spent to get there (so I AT LEAST break even for the event). If you are interested in discovering more about how to do these things - give me a call. Have fun... And best of luck to you!

Hmmm... Is this a free or low-cost conference? I ask because attendees typically don't like paying good money for a conference and then being pitched on one's own services. If it's low cost and it's made known in advance there will be special offers, etc, then I guess that's okay. I've never seen an affiliate share in that respect. But I have seen coaches speaking either for free or a low fee in exchange for the ability to pitch.

GREAT QUESTION! I loved doing trade shows and with our strategies we would get 10% of all the people who attended to sign up at our stand which is unprecedented. We did this WITHOUT any need to give leaflets to people who would just walk past and forget all about you. I have taught this strategy to other exhibitors and am happy to walk you through this in a call so that I can customize it to your business more than I could here because you've not given enough information about the event for me to give a fuller answer. Also if you are at an exhibition it's worth realizing that there are MORE ways to be profitable including strategies to sell to others (NOT JUST the attendees) even before the event date you can line things up so that if the exhibition doesn't hit the numbers that they sold you on - you won't end up losing out. Really excited to learn more about your business and help you have a great customer acquisition event there at the event. Depending on your stand size and ancillary budget there are other ways to make the event more profitable too. If you want to speak then just click "Talk to Marsha" below. I can make some time this week to help you.

Well, I haven't had much luck but here's one. There's expertfile.com (although I've never received a speaking lead through there.) Let me know if there are others you end up finding.

Great question for anyone who has a newly published book and would like to hit the speaking circuit. I was once in the same boat and here is what I would suggest as the fastest and most effective method to getting your speaking engagements. You must be active on social media. You should give away small tidbits of your book in videos and join FB groups related to your topic. There are millions of groups that you can join which will give you instant access to the people you need to know. When I ran for U.S. Congress, I joined the political groups of my party. Your book was written for someone at some stage of life, so find the groups associated with their interest. I also hired someone to work for me 1 hour a day to make calls to decision makers of associations, conferences and trade shows. They would contact the organizer and send them the videos and one-sheets about me. Use free speaking engagements to build your brand. Take lots of pictures, record videos and use these pictures in your promotional material. Cut and splice them. Be sure to wear different clothing to each speaking engagement, so you can have the appearance of different speeches in the beginning It's always a great idea to have loads of books at any event to sell them after you speak. Bon Chance!