We want to stand out in both very familiar speaking groups and new (and very large) speaking engagements coming up this year for our coaching and consulting. Any idea's how to attract people to the booth and pique their interest?
Will you share more details? Are you exhibiting at a trade show?
Freebies.
If all else fails, find the nearest restaurant or food vendor and purchase some coupons to give away to attendees.
Wouldn't you stop for a $5 off coupon on lunch?
Doing a lot of pre-show work is more important than what you do at the show. Post-show work should also NOT be an after thought.
If you already know your niche market, then speaking in terms of their worldview is a must.
With coaching and consulting you are filling a need. The choice to need this is from desperation (things need to change) or inspiration (things can always be better!).
The price point of your service, customer demographic, and type of coaching program you are selling all will have an impact on how you "attract" people. Attraction is subjective
