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Sales Process: What do sales reps (specifically enterprise sales, b2b sales reps) find missing in their current CRM, lead generation and other tools that they use?
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Oliver Lopez, Entrepeneur. Sales & Marketing Alignment Expert. answered:

One of the most important things to have in mind is that every step in the process of entering data into the CRM should help the sales rep to advance in his sales process. To many CRMs are emphasizing on data for management and reporting on stuff that doesn't help the sale forward.

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